Have we Killed Engagement Finally?

Mobile engagement is dying a painful death at the hands of performance led KPIs, especially on mobile devices. However, are we overlooking loyalty and long term ROI in this race to attain short term goals?

Where & When
Date
Thursday, March 14th
Time
2:00pm - 2:30pm
Category
Main
Stream
TRACK 3: THE MOBILE WAY
Speakers
Chief Marketing Officer
Info edge
Business Head
Twitter
Managing Director
BBH
Co-founder
Smytten