FIRESIDE CHAT: Storytelling vs Storyselling.

In today’s digital age, content is increasingly being viewed as a primary factor behind purchasing decisions in e-commerce. Seth Godin famously explained the reason behind this phenomenon, pointing out that people don’t want to buy goods and services — instead, they want to buy relations, stories, and magic. This session aims to cover how shoppable content is transforming ecommerce, types and examples of shoppable content and why traditional content formats aren’t capable of satisfying whimsical desires.

Where & When
Date
Thursday, March 14th
Time
2:00pm - 2:20pm
Category
Main
Stream
Track 4: POWER OF DEEP CONTENT
Speakers
Vice President, Marketing
Myntra