Young consumers have a craving for an attractive brand story, experience and cool-ness quotient. The brands that understand this behaviour and constantly deliver on these expectations will win the loyalty of Generation Z. They are the generation that likes fleeting experiences (say disappearing messages on Snapchat) and experiential marketing (AR/VR). They are independent, entrepreneurial and are generally distrustful of advertised brand claims.
Are you building products and strategizing for this segment? AND if so, how are you and your brand engaging with them?
Join us with Kantar to hear them LIVE on their aspirations, likes, dislikes and above all, what they expect from brands and how brands need to communicate with them!
If you have a question, ask them at #adtechIN.