Tablet computers, mobile phones, video calls, hyposprays – they all seemed so futuristic when we first saw them in Star Trek and now we can’t imagine a world without them. Food replicators, universal translators, computers we talk to - those are here too. Technology continues to advance at break-neck speed, driving an unprecedented pace of behavior change as consumers continue not only to adapt but to embrace the new.
In this session, Deirdre McGlashan, Global Chief Digital Officer at MediaCom, will share how brands are moving beyond digital marketing into technology-enabled marketing. And how you can win the future by harnessing the marketing innovation opportunity technology offers to achieve accelerated, scalable growth.