Engagement by Content: What Content Works and Why…?

In the era of cord- cutters and Gen Z coming of age, engaging content has acquired multiple meanings. Personalized, customized, and yet built at scale, creating memorable moments for audiences is no longer the sole responsibility of the creative director. So what is the magic formula to create content for sustained audience engagement… or is it limited to one?

Join us  in this engaging debate with some of the best brains in the Industry.

Where & When
Date
Thursday, March 8th
Time
2:30pm - 3:00pm
Category
Main
Stream
STREAM 3 - ENGAGEMENT BY DESIGN
Speakers
Chief Strategy Officer
GroupM
COO Digital
Shemaroo Entertainment
Head- Monetization
Dailyhunt
Head Digital Marketing
Vivo smartphones
VP Marketing & Analytics
FirstCry