The media industry is in the middle of an exhilarating paradigm shift. Mankind today has a power it has never relished earlier – each one of us can share views with the world leveraging technology. This behavioral change is evident in the consumption of media as well - young India is at the forefront of this evolution, uniquely moving towards Total Video i.e. consumption of video across television and digital. Indians are adding screens and following their passion verticals. In this spotlight session, Vikram Tanna will talk about how these Superfans will define the future of media.