ROYAL BALLROOM
ROYAL BALLROOM
9:30am - 10:10am

Online publishers and site owners are currently in the midst of major changes. Digital content consumption and monetization is continually evolving and the current climate tells us that these shifts are only going to increase across reach, engagement and monetization.

  • Impact of Mobility on consumption and monetization
  • The epic battle for user attention across user segments in an always on media fragmented, multi-tasking world
  • Monetization: A platform approach

 

Hear Gautam Sinha, CEO of Times Internet, India’s largest digital products company engaging 200+ million unique monthly users, running over 35 independent digital businesses across News (Times of India), Business News (Economic Times), Sports(CricBuzz, Willow), Entertainment (Gaana), Social, Speciality and Youth content (Indiatimes, MenxXP, iDiva, SpeakingTree), Classifieds (MagicBricks), Personal Finance(ET Money), Smartphone Utilities (Databack),  FoodTech (DineOut, InResto), Education(GradeUp), (What’sHot, Filmipop) and affiliates/ecommerce (GadgetsNow, CouponDunia).

CEO
TIMES INTERNET

Online publishers and site owners are currently in the midst of major changes. Digital content consumption and monetization is continually evolving and the current climate tells us that these shifts are only going to increase across reach, engagement and monetization.

  • Impact of Mobility on consumption and monetization
  • The epic battle for user attention across user segments in an always on media fragmented, multi-tasking world
  • Monetization: A platform approach

 

Hear Gautam Sinha, CEO of Times Internet, India’s largest digital products company engaging 200+ million unique monthly users, running over 35 independent digital businesses across News (Times of India), Business News (Economic Times), Sports(CricBuzz, Willow), Entertainment (Gaana), Social, Speciality and Youth content (Indiatimes, MenxXP, iDiva, SpeakingTree), Classifieds (MagicBricks), Personal Finance(ET Money), Smartphone Utilities (Databack),  FoodTech (DineOut, InResto), Education(GradeUp), (What’sHot, Filmipop) and affiliates/ecommerce (GadgetsNow, CouponDunia).

Keynote Hall Sponsor
ROYAL BALLROOM
10:15am - 10:55am

Google and Facebook dominate online advertising globally.
Rob Norman, Chief Digital Officer of GroupM will discuss:
1. How this happened?
2. What does dominance really mean?
3. Is this good for technology?
4. Is this good for publishing?
5. Is this good for advertising?
6. Is this good for society?
7. Can it last forever or is it Yahoo, AOL, MSN 2.0?

Chief Digital Officer
GroupM
Business Correspondent, India Business Report
BBC News

Google and Facebook dominate online advertising globally.
Rob Norman, Chief Digital Officer of GroupM will discuss:
1. How this happened?
2. What does dominance really mean?
3. Is this good for technology?
4. Is this good for publishing?
5. Is this good for advertising?
6. Is this good for society?
7. Can it last forever or is it Yahoo, AOL, MSN 2.0?

Keynote Hall Sponsor
ROYAL BALLROOM
10:55am - 11:10am

ROYAL BALLROOM
10:55am - 11:40am
ROYAL BALLROOM
11:40am - 12:10pm

Programmatic buying is already big in the US, but is yet to account for a substantial share of digital ad spends in India. While attempts to adopt programmatic buying have risen, they are too fragmented to yield any positive results. Is Programmatic buying becoming an integral part of our marketing plan? What are the key challenges for programmatic media in India and examples of how brands & agencies have used it to improve digital results?

Founder
Inaaj
Country Manager, India
PubMatic
Co-Founder & CEO
Woobi
Head of Programmatic
Mindshare India
Director Oracle Bluekai
Oracle Marketing Cloud

Programmatic buying is already big in the US, but is yet to account for a substantial share of digital ad spends in India. While attempts to adopt programmatic buying have risen, they are too fragmented to yield any positive results. Is Programmatic buying becoming an integral part of our marketing plan? What are the key challenges for programmatic media in India and examples of how brands & agencies have used it to improve digital results?

TRACK SPONSOR
ROYAL BALLROOM
12:15pm - 12:45pm

The Internet of Things (IoT) has been called the next big Revolution and expected to grow to 30 billion connected devices by 2020. While IoT may sound very new and intimidating for Brands, it promises to brings us closer than ever to the ultimate marketing objective: delivering the right content or experience in the right context. Some major companies are already exploring the new frontier of the Internet of Things. What are the possibilities?

Chief Growth & Innovation Officer
Chief Innovation Officer
Omnicom Media Group India
Co-Founder and CEO
PicoNets
Vice President – Marketing
Maruti Suzuki India Limited
SVP, Head – Innovation & Business Excellence
Jubilant FoodWorks

The Internet of Things (IoT) has been called the next big Revolution and expected to grow to 30 billion connected devices by 2020. While IoT may sound very new and intimidating for Brands, it promises to brings us closer than ever to the ultimate marketing objective: delivering the right content or experience in the right context. Some major companies are already exploring the new frontier of the Internet of Things. What are the possibilities?

ROYAL BALLROOM
12:45pm - 12:55pm

The next billion are getting online and they are doing it through smartphones. By 2020, emerging markets will be home to 2.5 billion smartphone users. In his session, Jana CEO Nathan Eagle will share both the challenges of advertising in these rising markets and Jana's new way for advertisers to turn these challenges into opportunities.

CEO & Co-founder
Jana

The next billion are getting online and they are doing it through smartphones. By 2020, emerging markets will be home to 2.5 billion smartphone users. In his session, Jana CEO Nathan Eagle will share both the challenges of advertising in these rising markets and Jana's new way for advertisers to turn these challenges into opportunities.

ROYAL BALLROOM
12:55pm - 1:05pm

Thirty years ago, when the primary channels to deliver advertisements were TV and print, measuring the impact of a campaign was relatively straightforward. Today, we are each exposed to hundreds of ads across multiple channels every day. For advertisers, these mediums have traditionally been separated into those that drive branding vs. direct response. But there is an enormous amount of cross over. In this session, we’ll break down the traditional funnel and analyse how they work together to truly drive your business forward.

Director​ Enterprise​ Solutions​, SEA
Adobe

Thirty years ago, when the primary channels to deliver advertisements were TV and print, measuring the impact of a campaign was relatively straightforward. Today, we are each exposed to hundreds of ads across multiple channels every day. For advertisers, these mediums have traditionally been separated into those that drive branding vs. direct response. But there is an enormous amount of cross over. In this session, we’ll break down the traditional funnel and analyse how they work together to truly drive your business forward.

ROYAL BALLROOM
1:05pm - 2:00pm

ROYAL BALLROOM
2:05pm - 2:15pm

By 2020 majority consumption of content will be in local language on mobile. In his session, Rajeev Dhal will share how Dailyhunt has become the gateway for local language content consumers with 30Mn users and 5Bn page views every month across 14 languages exclusively through mobile. He will give a peep into the future and share some best practices that brands must adopt while targeting this new breed of users.

Head- Monetization
Dailyhunt

By 2020 majority consumption of content will be in local language on mobile. In his session, Rajeev Dhal will share how Dailyhunt has become the gateway for local language content consumers with 30Mn users and 5Bn page views every month across 14 languages exclusively through mobile. He will give a peep into the future and share some best practices that brands must adopt while targeting this new breed of users.

ROYAL BALLROOM
2:20pm - 2:50pm

With the Mobile driving the India’s Internet, the demand for vernacular content is increasing. Around 42% of mobile phone users in India prefers local language according to a report by IMRB. How do brands remain authentic, relevant and what are best examples of brands engaging with consumers in their native local languages on social media, websites, apps and other owned media platforms

CEO
Publicis Media India
Mobile Editor and Digital Video Lead
BBC World Service 2020 Project
Lead – Smartphone Solutions
Nielsen India
CEO - INDIA & SOUTHEAST ASIA
Havas Media Group
SVP & Head – Digital Marketing & E-commerce
Max Life Insurance
Head- Monetization
Dailyhunt

With the Mobile driving the India’s Internet, the demand for vernacular content is increasing. Around 42% of mobile phone users in India prefers local language according to a report by IMRB. How do brands remain authentic, relevant and what are best examples of brands engaging with consumers in their native local languages on social media, websites, apps and other owned media platforms

ROYAL BALLROOM
2:55pm - 3:25pm

Marketers are beginning to capitalize on the time consumers spend on messaging apps and are developing their own automated messaging interfaces which enable relevant and personalized one-to-one conversations with consumers – on everything from financial advice to personalized beauty tutorials. The discussion will explore if it is potentially a huge business opportunity for anyone willing to jump headfirst and build something people want.

Co-Founder
BeaconsTalk Technologies
Co-founder
Tapzo
Director
tenthavenue
CEO
Yellow Messenger

Marketers are beginning to capitalize on the time consumers spend on messaging apps and are developing their own automated messaging interfaces which enable relevant and personalized one-to-one conversations with consumers – on everything from financial advice to personalized beauty tutorials. The discussion will explore if it is potentially a huge business opportunity for anyone willing to jump headfirst and build something people want.

ROYAL BALLROOM
3:30pm - 4:10pm

Professor Anand’s recent and acclaimed book The Content Trap: A Strategist’s Guide to Digital Change offers a comprehensive overview of digital transformation in content businesses. In this talk he will explore the implications for digital marketing: what have we learnt from nearly a quarter-century of digital marketing about what works and doesn’t, where does technology really change marketing, and what are the promises and perils that lie ahead.

HBS PROFESSOR & AUTHOR
The Content Trap

Professor Anand’s recent and acclaimed book The Content Trap: A Strategist’s Guide to Digital Change offers a comprehensive overview of digital transformation in content businesses. In this talk he will explore the implications for digital marketing: what have we learnt from nearly a quarter-century of digital marketing about what works and doesn’t, where does technology really change marketing, and what are the promises and perils that lie ahead.

Keynote Hall Sponsor
ROYAL BALLROOM
4:15pm - 4:30pm

Ad: tech 2017 has joined hands with Nestlé India to launch the Next Big Thing Challenge. This gives startups an exclusive opportunity and platform to showcase their technology and win a fully funded pilot with Nestlé. Startups will submit their unique technology solutions for three briefs created by Nestle.

(https://newdelhi.ad-tech.com/briefs)

Eminent jury members comprising of Nestlé India’s top management and technology industry leaders will select the winner (https://newdelhi.ad-tech.com/tnbt-jury)

Mr. Suresh Naryanan, Managing Director Nestlé India will announce the winning startup for the challenge on 10th March in Royal Ballroom.

Business Head
Twitter

Ad: tech 2017 has joined hands with Nestlé India to launch the Next Big Thing Challenge. This gives startups an exclusive opportunity and platform to showcase their technology and win a fully funded pilot with Nestlé. Startups will submit their unique technology solutions for three briefs created by Nestle.

(https://newdelhi.ad-tech.com/briefs)

Eminent jury members comprising of Nestlé India’s top management and technology industry leaders will select the winner (https://newdelhi.ad-tech.com/tnbt-jury)

Mr. Suresh Naryanan, Managing Director Nestlé India will announce the winning startup for the challenge on 10th March in Royal Ballroom.

ROYAL BALLROOM
4:30pm - 4:45pm

ROYAL BALLROOM
4:45pm - 5:30pm
MAPLE BALLROOM
MAPLE BALLROOM
10:55am - 11:10am

MAPLE BALLROOM
10:55am - 11:40pm
MAPLE BALLROOM
11:40am - 12:10pm

Live video is a powerful new tool in the online marketing toolbox. But what is it that makes live video successful, and how are brands using live videos to their benefit? Learn what are the important tips for marketers who want to get into live video streaming

Business Head, India
Twitter
Director-Category Mktg & Corporate Brand
The Coca-Cola Company
AVP – Video Strategy
WatConsult
Senior Director-Brand Marketing
Myntra
Group CMO & President, Marketing Services
MullenLowe Lintas Group

Live video is a powerful new tool in the online marketing toolbox. But what is it that makes live video successful, and how are brands using live videos to their benefit? Learn what are the important tips for marketers who want to get into live video streaming

TRACK SPONSOR
MAPLE BALLROOM
12:15pm - 12:45pm

The business intelligence that we must go beyond , from campaign analytics to focus on larger business opportunities; market positioning, customer profiling, optimization, product mix, and expanded call hours - all examples of what companies in the future can and should be able to recommend. Is the old breed of performance marketing companies — channel-based, silo-shaped, pure campaign management performance agencies going extinct? This session will talk about this and also the specific challenges of Transparency, Quality & Conversion Ratio that are faced in performance marketing

Chief Marketing Officer
Info edge
Co-Founder & CEO
Logicserve Digital
CEO of India
Yeahmobi
Chief Marketing Officer
Nykaa
President
Cake

The business intelligence that we must go beyond , from campaign analytics to focus on larger business opportunities; market positioning, customer profiling, optimization, product mix, and expanded call hours - all examples of what companies in the future can and should be able to recommend. Is the old breed of performance marketing companies — channel-based, silo-shaped, pure campaign management performance agencies going extinct? This session will talk about this and also the specific challenges of Transparency, Quality & Conversion Ratio that are faced in performance marketing

TRACK SPONSOR
MAPLE BALLROOM
1:05pm - 2:00pm

MAPLE BALLROOM
2:20pm - 2:50pm

Most ecommerce companies are now trying to expand their footprint in the ad business and have started catering to a wider range of brands -- the kind that advertise on TV.  With so much consumer intent data, ability to track people across multiple devices and now video, are e-commerce companies powerhouse of sleeping giants that could someday challenge the established players?

COO
Madhouse -South Asia
Head-New Digital Businesses
Aditya Birla Fashion & Retail
FOUNDER & CEO
mydala.com
COO
Olx Advertising
COO
Times Internet

Most ecommerce companies are now trying to expand their footprint in the ad business and have started catering to a wider range of brands -- the kind that advertise on TV.  With so much consumer intent data, ability to track people across multiple devices and now video, are e-commerce companies powerhouse of sleeping giants that could someday challenge the established players?

MAPLE BALLROOM
2:55pm - 3:25pm

FinTech is as much about new technology as it is about an innovative approach to payments, personal finance, P2P lending, insurance, digital banking, equity crowdfunding, smart contracts, digital currencies and more. Join this panel and learn how we can stand to benefit from their disruption.

·         What New choices can FinTech disruptors bring to table?
·         How can they make services more accessible?
·         Can they help with better access to customers and understanding of their needs?
·         What are the best examples of such partnerships?

Chief Sales & Marketing Officer
Coverfox
Vice President-Marketing
MobiKwik
Group Vice President & Head of Marketing
Paisabazaar & Policybazaar
Vice President
Lucideus
Senior President & Head-Consumer Retail Lending
Yes Bank

FinTech is as much about new technology as it is about an innovative approach to payments, personal finance, P2P lending, insurance, digital banking, equity crowdfunding, smart contracts, digital currencies and more. Join this panel and learn how we can stand to benefit from their disruption.

·         What New choices can FinTech disruptors bring to table?
·         How can they make services more accessible?
·         Can they help with better access to customers and understanding of their needs?
·         What are the best examples of such partnerships?

MAPLE BALLROOM
4:30pm - 4:45pm

MAPLE BALLROOM
4:45pm - 5:30pm
MAPLE BALLROOM
6:00pm - 9:00pm