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‘Chai – whether it is the first cup in the morning or with a group of friends/ family – remains the most sacred of rituals for most Indians,‘ says Puneet Das, Head of Marketing at Tata Global Beverages. We met with him to understand how the tea market is shaping up digitally, and why how they have leveraged the ‘Jaago Re’ campaign in all its beauty.
Click here to read the complete interview
If you missed this firecracker of a Keynote, catch Kunal Shah, Founder CRED and Freecharge, as he explains how new age internet companies grow exponentially without ads and what can we learn from that.
We had a mix of industry experts from brands like DHL Express, Indigo, Manna foods, Times Internet, ValueLeaf & Tyroo discuss the strategies for exploring the ‘Boundless Bharat’ in this session at ad:tech New Delhi 2019.
In this session, Deirdre McGlashan, Global Chief Digital Officer at MediaCom, will share how brands are moving beyond digital marketing into technology-enabled marketing. And how you can win the future by harnessing the marketing innovation opportunity technology offers to achieve accelerated, scalable growth.
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