AD:TECH NEWSLETTER

We are super excited to bring to you the monthly ad:tech Newsletter, featuring a handpicked selection of AdTech and MarTech stories and the most important Industry updates you should read this month. Subscribe to our newsletter to stay connected with the latest in digital every month!  CLICK HERE

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‘It is important for FMCG brands to be salient with the consumers at all times,’ –

Bhavana Mittal, Regional Head of Media, Digital and Communications, Reckitt Benckiser, South Asia. We caught up with her to understand how the FMCG world is reacting to the digital media odyssey.

Click here to read the complete interview

‘With the development of AI powering further personalisation of user experience overall, native advertising would become natural recommendation feed prompting users for specific actions in appropriate circumstances.’ –

Sergey Denisenko, CEO, MGID. We chatted extensively about native advertising, market trends and some good tips for marketers.

Click here to read the complete interview

As the digital marketing industry grows, ad fraud becomes an increasing concern with global numbers estimated to be around $19 billion.

We met with Dhiraj Gupta, CTO, mFilterit to understand how brands can use technology more efficiently to fight this menace.

Click here to read the complete interview

Branded entertainment: how to make sure your branded content isn’t really just an ad.

Catch Neena Dasgupta from Zirca Digital as she moderates this discussion with Atit Mehta from Byjus, Dinesh Menon from SBI, Tushar Vyas from GroupM and Smriti Mehta from Network18 Digital on brands can create consumer value through advertising.

If there are any interesting articles, thoughts that you may want to share with the ad:tech community, we will be delighted to hear from you. Please write into us at [email protected] or Shiney Eapen

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