AD:TECH NEWSLETTER

We are super excited to bring to you the monthly ad:tech Newsletter, featuring a handpicked selection of AdTech and MarTech stories and the most important Industry updates you should read this month. Subscribe to our newsletter to stay connected with the latest in digital every month!  CLICK HERE

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INTERVIEW – Morden Chen, General Manager, Alibaba’s UC Ads

Influencer marketing still remains a struggle for most marketers, right from identifying the right influencers, to scaling campaigns and measurement of outcomes. We met with Morden Chen of UCAds to find out how these challenges can be resolved with their new product.

To read the complete interview Click here

VIDEO - Automation Meets Human Experience

Perhaps more than any other industry, marketing has been completely disrupted by technology. Marketers work tirelessly to track customers on their journey across new devices and platforms, and are looking to new and ever-evolving technologies to the streamline the process. But are we spending too much time on Technology? Join this debate on why is it important for brands to be at the forefront of technology innovation vs staying creative and being people driven, not tech/data driven.


VIDEO – Video First Country

India as a country has taken to video advertising like no other format. Bred on a culture of TV viewing & theatre, entertainment is one of the most consumed content on digital devices. Thanks to the advent of cheap internet and 4G technology, the format provides brands some golden opportunities to connect with audiences in a way that is distinctly their own.

Let's hear why video is the most accepted ad format in India, and the new opportunities that video creates, looking to onboard the next million users.

Join us at the iMedia Brand Summit Jaipur 2018

It's Fun Activities, Rocking parties, Networking Galore, Exploring Innovations, Workshops…. and a lot more!

Networkers - Meet over 90+ Marketers from India’s top brands, to grab a piece of their marketing spends. Click here to register interest.

Marketers - Meet over 80+ digital innovators and service providers to form relevant partnerships and boost your marketing strategies. Click here to request invitation.

MUMBAI…. Here we come

New City, More Excitement… Meet us for the 10th Edition of ad:tech in Mumbai on 28th - 29th November 2018 at JW Marriott, Sahar, Mumbai.

Watch this space for conference, sponsor and speaker updates.

If you are a Publisher or Service Provider and looking to showcase your service or solutions, there is no better way than showcasing your products & services at ad:tech Mumbai. Register your Interest here

If there are any interesting articles, thoughts that you may want to share with the ad:tech community, we will be delighted to hear from you. Please write into us at [email protected] or Shiney Eapen

To place your advertisement on this page please write into Urmi Mukherjee

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