AD:TECH NEWSLETTER

We are super excited to bring to you the monthly ad:tech Newsletter, featuring a handpicked selection of AdTech and MarTech stories and the most important Industry updates you should read this month. Subscribe to our newsletter to stay connected with the latest in digital every month!  CLICK HERE

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#BUSINESSTALK WITH MORDEN CHEN, GENERAL MANAGER OF ALIBABA UC ADS MARKETING.

We caught up with him to understand the trends in content on Mobile, the ROI of creativity, influencer marketing and the growth of programmatic buying in India.

Click here to read the complete interview

CUSTOMER SEGMENTATION AND PERSONALIZED TARGETING

Building the right insights from data that you collect, to personalizing the right communication at each touchpoint is an important task for marketers today. Anand Thakur, Chief Digital Officer at Jubilant Foodworks, showed us how they handle this task in an insightful case study.

SURVIVING AND THRIVING ON SOCIAL MEDIA FOR BRANDS

Catch this fantastic Session by Akash Banerjee, YouTube influencer & Co-founder of NAB digital as he describes how brands should navigate the murky waters of social media.

 

If there are any interesting articles, thoughts that you may want to share with the ad:tech community, we will be delighted to hear from you. Please write into us at [email protected] or Shiney Eapen

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