AD:TECH NEWSLETTER

We are super excited to bring to you the monthly ad:tech Newsletter, featuring a handpicked selection of AdTech and MarTech stories and the most important Industry updates you should read this month. Subscribe to our newsletter to stay connected with the latest in digital every month!  CLICK HERE

Stories of the month

#BusinessTalk: A year of reflection, hard work, and the light at the end of the tunnel.

Ram writes about how DDB Mudra worked through 2020, and what’s in store for 2021 & 2022.
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#Business Talk: Holistic & Unified Audience View (Online + Offline) - A vision shared and executed by the merger of Affle & Mediasmart

We met with Leaders of both companies to talk about this merger and the products it will bring to market
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#CreativeTalks: Tanishq, Nike, Tata Tea - What have brands done right in 2020?

A candid conversation with Karthik Nagarajan, Chief Content Officer, Wavemaker, on empathy, creativity and social causes in 2020 and beyond!
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Previous Interviews

#MarketingTalk with Aarti Ahuja, Head of Marketing, TCNS

Aarti talks about the new consumer trends and the changing  world of retail. Catch it here.
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#MarketingTalk with Rashi Goel, Director Marketing & Communications, Nestle

Rashi writes about Eight Sins to Avoid while Building Annual Brand Plans. Read here.
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#BusinessTalk with Rishi Sharma, VP-Business Development, VEVE.

Rishi talks about his learnings for the Festive Season, how outcome-based marketing is becoming the center of the mobile commerce world. Watch the video here.
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More
Navigating your Business in the New World - Having a 'REAL OUTCOMES' conversation with the Board
Navigating your Business in the New World - Building on Metrics that Matter
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More
'A heavy hitter': How Kevin Mayer gives TikTok an aggressive leader to break into the big leagues - (Digiday)
Google AdMob Is the Leading Mobile Ads Platform in the World's Largest Android Market - India - (CounterPoint Research)
Netflix to start canceling subscriptions of inactive accounts - (LiveMint)
Mark Zuckerberg announces Facebook Shops, making it easier for businesses to list products for sale - (CNBC)

If there are any interesting articles, thoughts that you may want to share with the ad:tech community, we will be delighted to hear from you. Please write into us at [email protected] or Shiney Eapen

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