AD:TECH NEWSLETTER

We are super excited to bring to you the monthly ad:tech Newsletter, featuring a handpicked selection of AdTech and MarTech stories and the most important Industry updates you should read this month. Subscribe to our newsletter to stay connected with the latest in digital every month!  CLICK HERE

Stories of the month

#VocalforLocal with Sunil Raina, President & Business Head, LAVA Mobile

We met with Sunil Raina to talk about Lava Mobile’s “Proudly Indian” initiative, and their journey in innovation, digital transformation, and marketing to tier 2 & 3 cities, IN India and FOR India.
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#FestiveCheer at the iMedia Online Retail Summit with Silverpush, Kantar, Sharechat, TopGear and Tyroo

BIG IDEAS - What will "India’s 2020 Festive season” look like? What do brands need to do to make this season click?
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#FutureGazing - Why your Brand must have a Audio Strategy.

An online webinar series with Spotify, where we discuss the hows and whys of audio marketing for the industry
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Previous Interviews

#MobilePersonalization with mCanvas, Sharekhan, Publicis and Procter & Gamble

Best Practices in delivering programmatic personalization on mobile
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#CookieLessMarketing with Accenture, Logicserve Digital, KreditBee &TimesInternet

Shifting from Cookies to identities - Thriving in an anonymous world
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#ProgrammaticTalk with Google, Verizon and Xaxis

The Programmatic Landscape - the New, the Next and what's Best, an insightful session well captured by Bharat Khatri, Country Head, Xaxis India.
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More
Navigating your Business in the New World - Having a 'REAL OUTCOMES' conversation with the Board
Navigating your Business in the New World - Building on Metrics that Matter
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More
'A heavy hitter': How Kevin Mayer gives TikTok an aggressive leader to break into the big leagues - (Digiday)
Google AdMob Is the Leading Mobile Ads Platform in the World's Largest Android Market - India - (CounterPoint Research)
Netflix to start canceling subscriptions of inactive accounts - (LiveMint)
Mark Zuckerberg announces Facebook Shops, making it easier for businesses to list products for sale - (CNBC)

If there are any interesting articles, thoughts that you may want to share with the ad:tech community, we will be delighted to hear from you. Please write into us at [email protected] or Shiney Eapen

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