AD:TECH NEWSLETTER

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iMedia Keynote Session: Thriving in the Age of Disruption

Market disruption as not just a threat but a constant source of opportunity for marketers to think, execute smart, and deliver growth. Join Harish Bhat, Brand Custodian, Tata Sons and Chandramouli Venkatesan, CEO, Pidilite how to hear their view of market disruption, and how brands should go about it.

India & Bharat -Strategies for non-linear growth by overcoming the urban rural divide

This session aims to discuss some strategies for non-linear growth specially by targeting newer markets, which may be sometimes media dark, mobile only, new internet adopters riding the “cheap data” wave etc. How can brands leverage these categories to overcome the saturation of urban markets, and achieve exponential growth curves.

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