See List Of Finalists Here

~ Introducing ad:tech’s 2nd annual ~


This pitch and award initiative gives startups an exclusive opportunity to showcase their technology and win a fully funded pilot with the Nutrition, Health & Wellness leader - Nestlé India. To top that, the Startup also gets the coveted recognition of 'The Next Big Thing'.

To participate in this challenge, Startups will need to apply to some specific marketing challenges developed by Nestlé . Last day for submissions is 23rd February 2018.

These will be carefully reviewed by a Jury of eminent Industry authorities and Nestlé India’s top management, to shortlist a set the most relevant ideas by 28th February 2018

These Finalists then vie for the Jury’s votes on D-Day that is 9th March 2018, at ad:tech. One of these finalists will wow the Jury to walk away with the prize, a fully funded Pilot Project with Nestlé, and the title of THE NEXT BIG THING on the ad:tech stage.

Last day to send in your entries is 23rd February, 2018

Jury for The Next Big Thing

Success Stories of our Last Year’s Winners – SilverPush and Klove

Terms & Conditions

“We truly value the partnership with ad:tech. We value this platform for the engagement and enthusiasm that it brings, the passion, energy and drive that it brings from the young Start Ups.”
Suresh Narayanan
Chairman & Managing Director, Nestlé India Ltd
“A year post The Next Big Thing, SilverPush has been able to craft better strategies and approach for FMCG and CPG clients on cross screen media channels. The association (with Nestlé and ad:tech) has helped us transform many new advertisers in the market. We have received robust and credible response from media agencies as well as other clients in India, and as SilverPush grows in different geographies in Asia, South Africa and Middle East, we shall make use of our Nestlé India relation as well as work to win client’s trust in other markets as well.”
Parul Pandhoh
Business Head (Branding Solutions), SilverPush India(WINNER THE NEXT BIG THING 2017)
“This was a great achievement for IOT Pot and has not only taken our business to next level, but brought in investments from some of the Jury panel members of The Next Big Thing. Nestlé and ad:tech have played a major role in IOT Pot’s journey. Both in India and Globally we have received great recognition for our work. It has influenced quite a lot both in business collaborations and in raising funds from investors. Both matter a lot for any startup.”
Bahubali Shete
Co-Founder & CEO, IOK Labs Inc(WINNER THE NEXT BIG THING 2017)