Anita Nayyar is a veteran of the Indian media industry. As CEO, she took on the mandate of expanding the Havas Media Group footprint in the emerging South Asia markets in 2006. She has been recently promoted to be the CEO – Havas Village, Gurgaon/Delhi and is now responsible for both media & creative, under Havas Group’s “Together” approach.
Under her leadership Havas Media Group in India has grown exponentially. It has expanded its offerings as an integrated communications group for traditional, digital, mobile, performance marketing and out-of-home. The agency has grown 15 times in 10+ years.
Havas Media is ranked as the No.1 Indian Media Agency by R3 New Business League 2017. It was ranked both in 2016 and 2015 in the Top 5 India Media Agencies by RECMA, Qualitative Evaluation 2015 and 2014 respectively. Havas Media was ranked as the No.2 Indian Media Agency in the Agency Report Card 2014 by Campaign India. In 2013, RECMA graded Havas Media at No.1 in Compitches in both their preliminary reports. RECMA rated Havas Media Group as the fastest growing media agency in India at 43%, 3x the industry in 2012.
Anita was voted the 2nd most influential media person in India by the Brand Equity Survey and has been on the top list of media personalities ever since. She has been Impact’s Top 50 Women in Advertising, Media and Marketing for the past 5 consecutive years; on Campaign India’s A List every time it was published; won the Women Leadership Award for Excellence in Advertising & Marketing at CMO Asia 2016 in Singapore; won Women Achiever in Advertising & Marketing 2016 at the Indian Women Convention; won The Most Innovative Conceptualizer at the GLOBE Platinum Awards 2016 at World Business Conclave, Hong Kong; won the Women Leadership Award-Advertising & Media 2014 by World Marketing Congress, conferred with ‘Woman of the Decade in Media & Strategic Communications’ award by Women Economic Forum (WEF) 2017 and has been voted as Women Leaders-Advertising & Marketing by New Delhi Institute of Management (NDIM).
Under her leadership Havas Media Group India was selected as the Top 10 Full Service Advertising Agencies - Most Promising Marketing Companies 2016 by Silicon India Magazine; won the Creative Communicator award at the GLOBE Platinum Awards 2016 at World Business Conclave, Hong Kong; won Best Media Agency 2014 at the Asian Brand and Leadership Summit, Outstanding Office Initiative Of The Year for #HavasTenOnTen at Havas Media APAC Awards 2016 and Office of the Year in 2014.
Her 30+ years in the industry have seen her manage a portfolio of brands across sectors. A prominent speaker, moderator, panelist and judge at all the major events and awards year on year; her views and opinions are sort by the media.
She has led top agencies in India including Sistas, Saatchi & Saatchi, Ogilvy & Mather, Initiative Media, MediaCom, Mudra Communications and Starcom Worldwide.
Anita’s area of expertise includes media, digital, mobile, entertainment, OOH and sports with a keen understanding of brand and marketing across sector.
She holds a Bachelors degree in Microbiology and has done her Post Graduation in Advertising and Marketing with a Masters in Management.