Narayan Murthy Ivaturi has over 15 years of experience in Advertising, Media Planning, Media Sales, Business Development, Mobile and Ecommerce. Narayan has worked in both, start-up ecosystems and MNC companies. After having garnered experience in client servicing for FMCG brands, he switched gears to the digital space, where he worked on website creation, Google SEM and display.
Narayan specializes in both brand and performance campaigns on digital, across various categories including travel, classifieds, jobs and real estate. He has executed big budget sponsorship projects in cricket and key tent pole events. He has proven expertise in mobile business ranging from user acquisition strategies (APP Installs), retention and CRM on mobile. He also worked on VAS campaigns for Telco clients and large campaigns with mobile Rich Media executions for brands.
In his past role as a Head of Mobile and New Technology at Mindshare Asia Pacific, he was working on Beacons, Integrated Mobile Marketing strategies, connecting physical and digital world with technology innovations like Surfaces and Wearables. Commerce has been an integral part of the journey in connecting the user journey to the logical goal of purchase and Narayan worked with Mindshare’s existing clients on enabling E-commerce for their brands including working with big e-retailers in the region.
In his new remit as a Global VP for FreakOut, Narayan works with local market teams across the globe on business strategy, programmatic, supply, sales, technology and new business growth.