Prithvi Raj leads the Smartphone Solutions business at Nielsen India. He is responsible for driving Nielsen’s innovative mobile-based passive measurement solutions across Publishers, Telecom, Media and eCommerce. He also leads the relationship with key Publisher and Media clients for Nielsen.
With over a decade of expertise ranging from disruptive technology, social media, consumer insights and smartphone analytics, Prithvi is a frequent speaker at various marketing events and industry forums.
Prior to joining Nielsen, Prithvi was with NSN helping improve the efficiency of telecom grids. His previous roles were in market research with RR Donnelley, Telecom consulting and disruptive technology benchmarking at Frost & Sullivan.
Prithvi holds a degree in electronics and instrumentation.