Sumanta has spent the last 3 years with MullenLowe Lintas Group building its digital offering, LinTeractive. At PointNine Lintas Sumanta brings his understanding of technology and marketing to wire future ready businesses.
Mirroring the growth of internet in India, where he went to work with business plans and securing VC funding. Sumanta has spent the last two decades building businesses on digital from the ground up. From publishing systems that pioneered digital content to technology platforms for deeply engaged sports communities, habit building gamified apps to developing frameworks for data aided brand performance as new service lines and launching some of the largest brands in India online.
Sumanta is a firm believer in ‘Customer Experience’ as the starting point for any transformation strategy and linking customer experiences to business outcomes, a key to success in today’s digitized world.