Epsilon Presents: The Art & Science of Identity – A Cocktail Experience

Join Epsilon for an evening that blends creativity with data-driven precision. Just as the right ingredients make a perfect cocktail, identity, personalization, and measurement are the key to successful marketing. This exclusive partner event will showcase the art of mixology and the science of personalization, culminating in an insightful discussion on how brands can refine customer journeys for maximum impact.

5:00 PM – 5:45 PM

The Art & Science of Identity: A Mixology Experience

• Just as Epsilon fine-tunes personalization through identity and measurement, this interactive mixology session will showcase how precision and creativity come together.
• Guests will explore flavor profiles, experiment with ingredients, and take part in the Mystery Box Challenge, where teams craft signature cocktails—measuring, refining, and perfecting their creations.
• A direct parallel to Epsilon’s Identity Engine—just like mixology, successful marketing depends on balancing the right signals for personalization.

5:45 PM – 6:00 PM

Masterclass : The Power of Identity & Personalization

• The role of identity resolution in personalizing customer engagement.
• Why incrementality measurement is critical in proving marketing impact.
• How personalization across onsite and offsite channels leads to higher iROAS and improved customer experiences.

Rodney Mendonca

Senior Director, Sales, India

Tanvi Negi

Director, Sales, India

Indrani Khanvilkar

Director, Sales, India

6:00 PM – 7:00 PM

Crafting Connections: Cocktails, Conversations & Networking

• Enjoy handcrafted cocktails inspired by the evening’s mixology session.
• Engage in conversations with Epsilon leadership and industry peers to discuss first-party data activation, measurement transparency, and cross-device audience targeting.