Today we have with us, a serial entrepreneur and one of the most respected names in the advertising world – Vivek Bhargav, Co-founder, Profit Wheel. I think many of us know him better as the CEO of iProspect India, that is Denstu Performance group. His latest venture Profit wheel is an adtech SAAS company that aims to connect he adtech and martech worlds.
As the market for OTT players and data led publisher services heats up, ad:tech had a candid conversation with Megha Tata on; Content consumption behavior changes, Discovery’s strategy and approach to the OTT business, Focus on regional content, Role of publishers in a cookie-less world, Role of business and leaders in the pandemic…and much more!
ad:tech caught up with him to chat about, the future of Spotify and the Audio business in India, formats, creatives, measurement of Audio ads, the Audience & their mindspace and much more.
Catch Richa Singh in an insightful discussion with ad:tech where she spoke about:- The economic downturn and its effect on the Luxury Market, Resilience, Empathy and Growth even in tough market conditions, Building on new channels based on consumer behavior, Digital initiatives in the Luxury segment, Sustainability and NDC’s views on it….. and much more!
Catch Simon Kemp as he discusses: - The value of Shoppable Content | D2C strategies | Optimization of a Marketer’s toolkit | In-housing of programmatic marketing…. and much more!
Catch Kabeer Chaudhary as he speaks with ad:tech about all things digital including: 2020 learnings | Agency business and a new outlook | Technology and eCommerce | Cookie-less and privacy first world… and lots more
ad:tech caught up him to talk about the Dentsu re-org, role of data, privacy, technology, the Digital Shift in the Industry and much more…
Known for her lucidity of thought and eloquence of speech, Babita Baruah, Managing Partner, GTB (WPP Group) talks about how the world of marketing and advertising shifted in 2021, post the dynamics of 2020, and why.
Catch this video where Shubransgu Singh talks with ad:tech about, Passion Brands, The Digital Shift at Royal Enfield, Gen Z , Gen Y and Women in the riding community, Co-creation as a means of brand development, Attribution and much more!
In an exclusive chat with ad:tech India, Rajeev talks about Data & Privacy for Consumers, Connected TV & OTT for Media Spends, Trust & Transparency for Advertisers & Consolidation of Tech Spends by Agencies and much more…
Catch Vinay Singh as he talks us through the ins and outs of business, particularly in the D2C model. We discuss, Business Planning for D2C entrepreneurs, categories that work in D2C model, social media and its role in business, the Future of Retail….. and much more!
Hear what Santosh Desai has to say about biggest consumer trends that will force us to rethink marketing and how Brands need to change their strategies to meet the evolving expectations of consumers. The role of Video, OTT and Connected TV, and where its headed in 2021 & the communication strategies for GenZ …. and much more!
Hear Rishad Tobaccowala as he talks about Significant Marketing Shifts required for thriving in 2021, The Big Data Jungle and how to Navigate it, The case for OTT Platforms and Multi-channel functionalities of Retail Direct to Consumer in the World of Experiential Marketing…. and lots more!
Catch his vision of 2021 and the massive opportunities he foresees in Data, D2C, Holistic Measurement, Addressable TV and Martech Mergers & Acquisitions.
A candid conversation with Karthik Nagarajan on empathy, creativity and social causes in 2020 and beyond
Hear Irene Joshy to understand consumer behavior and strategies on how brands are thrived in 2020
Catch Unny Radhakrishnan talking about Cookie & Data alternatives, Content Marketing at scale, Digital Transformation and the role of agencies
We met with leaders of both companies to talk about this merger and the products it will bring to market. We future-gazed in-depth, with Anuj Kumar and Noelia Amoedo, as they spoke about seamless marketing strategies, one view of the consumer as they moved through a brand’s online and offline channels, in-store measurement, connected television and its opportunities, consumer trends in 2020, cookie-less future and its alternatives, their vision for this combined entity and much more!
Catch Nikhil Rastogi as he lays bare the Dyson D2C strategy, eCommerce, Consumer Connect, influencer marketing, and of course, his Wishlist for marketing technologies he wants to explore.
ad:tech caught up with Anjali to talk about their famous 2020 Diwali campaign, Personalization and empathy at scale, plans for 2021, Data & Privacy agenda, D2C strategies that they have adopted and much more.
ad:tech met with Neel Pandya to discuss: - 2020 challenges - Beauty Tech - Video marketing - Influence of Online on Offline media and vice versa - Priorities for 2021 - Biggest marketing challenge
Catch Meghana talk about identifying gap to build a business and taking Indian brands global.
Hear Murugan talk about how 2020 has been an inflexion point for the food business and how the consumer awareness towards food hygiene and healthy eating has impacted the brand and the industry.
Understand the various implications of the lockdown on the D2C business and his plans to move forward
Catch Sunil Raina talking about Lava Mobile’s ‘Proudly Indian’ imitative and their journey in innovation, digital transportation and marketing to tier 2 & 3 cities in India and FOR India