9:30 AM - 9:45 AM Where the Future of Marketing is Revealed
The unique innovation frameworks that make India a testbed for global marketing solutions.
Beyond vanity metrics — how creators, brands, and audiences are reshaping credibility, authenticity, and commerce.
How India’s boldest consumer brands turned disruption into enduring demand.
Data, personalization, and new-age customer journeys.
Real Conversation. Real-Time. Real Issues.
AI. Data. Omnichannel. No Buzzwords. Just Depth

1:15 PM - 2:15 PM How brands are producing thumb-stopping stories designed for scroll-speed attention spans.
How micro-influence and fandoms are replacing traditional top-of-funnel marketing with bottom-up cultural power.
Connected TV and OTT have moved from experimental channels to core brand-building platforms, combining the scale of television with the precision of digital.
This session will explore how marketers are using CTV to balance data-driven targeting with high-impact storytelling — and what it takes to plan, create, and measure campaigns when the living room becomes a performance channel.
The discussion will focus on real decisions leaders are making today: how to integrate CTV into the broader media mix, how creative needs to evolve for a cinematic yet addressable screen, and how brands can drive both reach and relevance without fragmenting the consumer experience.
How top brands are re-engineering their marketing engines with generative AI, predictive insights, and automation that scales creativity — not replaces it.
Top CMOs discuss what “courage meets intelligence” means for leadership.
How marketers can optimize for the next search interface — where personal AI agents curate, compare, and choose for consumers.
Turning shopping journeys into storylines — a deep dive into the creative science of brand-building through performance commerce.
From Linkedin Posts to Reels to Threads to India-first platforms — decoding the social engines shaping next-gen content discovery.
5:30 PM Onwards