Ritika comes with a diverse experience in the e-commerce and offline retail space. As a digital business leader, she has experience in engaging with consumer tech companies. She has a proven track record of building successful consumer-centric brands and businesses.

In her current role, Ritika is leading the e-commerce product offerings to clients and is also responsible for co-creating the e-commerce vision and strategy charter for GroupM India.

Prior to GroupM, Ritika has spent a decade being a part of the business leadership teams of e-commerce companies like Snapdeal and Shopclues, wherein she has played a pivotal role in driving the strategic roadmap, data-driven operations, launching digital private brands, and omnichannel initiatives.

In her career spanning over 17 years, Ritika has spent a large part working in the online and offline retail space. Her experience also includes working on several international brands managing and growing their brand portfolios.