In this session you will get to learn about:

• -The Global pDOOH landscape by Hivestack
• -The DOOH canvas of India by AdOnMo
• -When to add DOOH to your marketing mix and how?
• -Expanding digital like targeting to the physical space (Audience targeting in DOOH)
• -How to buy pDOOH through existing buying methods
• -Measurement and Attribution in pDOOH
• -State of pDOOH by 2028