Prabhvir is a highly experienced business leader with more than 20 years of digital advertising & technology experience. He currently serves as Senior Director, Samsung Ads India, a leading provider of Advanced TV advertising solutions.

As a founding executive of Samsung Ads India, Prabh has been instrumental in setting up the Indian arm of the business. Armed with a deep understanding of ad tech, media and viewership preferences Prabh is tasked with driving commercial expansion and adoption of CTV in the country. Prior to Samsung Ads Prabh pioneered programmatic advertising at Google, headed up Search and Mobile at Mindshare and worked at multiple technology driven media solution companies.