Prabhvir is a highly experienced business leader with more than 15 years of digital advertising & technology experience. He currently serves as Senior Director, Samsung Ads India, a leading provider of Advanced TV advertising solutions.

As a founding executive of Samsung Ads India, Prabh was instrumental in setting up the Indian arm of the business. Armed with a deep understanding of ad tech, media and viewership preferences Prabh is tasked with driving commercial expansion and adoption of CTV in the region. Prior to Samsung Ads Prabh pioneered programmatic advertising at Google, headed up search and mobile at Mindshare and worked at multiple technology driven media solution companies. He was recently named in Exchange4media’s Digital 40 under 40.