A collaborative partnership uniting Mindshare – India and Italy crafting a unique travel voyage, enabled by Lufthansa German Airlines

Mumbai, India – October 07, 2024 – Mindshare, a leading media services agency under GroupM and WPP, fostered a strategic collaboration between its India and Italy teams as they announced a synergy with Lufthansa German Airlines, to showcase the rich culture and vibrant lifestyle of Milan, Italy by creating an authentic travel experience. The partnership aims to blend the creative expertise of both the counterparts, elevating the travel experience through their innovative storytelling and influencer partnership.

Mindshare brings together diverse perspectives from top creators in India and Italy capturing their authentic and a true insider’s view of Milan’s cultural hidden gems, culinary delights, and fashion hotspots.

Popular Indian travel creator Tanya Khanijow embarked on a meticulously curated journey, guided by leading Italian influencers – Elisabetta Roncati, Lucia Peraldo Matton and Livio & Matteo Cesareo offering audiences a true insider’s view of Milan. Their itinerary drew a spotlight on local favorites, intimate gelato shops, under-the-radar experiences, and iconic landmarks, delivering a genuine and enriching travel narrative that resonates with diverse audiences.

Lufthansa, through this initiative, offered a seamless and luxurious travel experience, underscoring its commitment to superior services and ensuring that the journey itself becomes an integral part of the adventure. This approach elevates Milan, transforming it from a mere destination into a vibrant hub of fashion, food, and culture.

Sng Ju Stephanie of Lufthansa Group, Global Marketing, South Asia & Southeast Asia said, “We are excited to launch our new experience-first campaign, Lufthansa India–Italy Insider, in collaboration with Mindshare India. This campaign embodies the spirit of Lufthansa German Airlines as a travel-lifestyle companion. As a brand dedicated to delivering best-in-class experiences for our customers, this partnership with Mindshare India showcases innovation and expertise in crafting influencer-driven solutions with the consumer in mind. Together, we have successfully brought to life a campaign that drives synergies across travel and lifestyle, setting a new standard for global collaboration.”

Amin Lakhani, CEO of Mindshare South Asia said, “Mindshare India and Italy have had a stellar collaboration to craft this one-of-a-kind campaign for Lufthansa. From a travel campaign perspective, it is important to focus on the consumer journey and keep in mind the cultural nuances, which is what our India and Italy teams have seamlessly focussed on. With Lufthansa, travel, culture, and influencer marketing came in perfect sync. We have yet again pushed the boundaries of what can be done in the realm of Influencer Marketing.”

This strategic collaboration between Mindshare – India & Italy, and Lufthansa Group represents a significant transformation in travel enriching the experience and emphasizing an experience in its true Italian spirit while fostering cross-cultural connections.