Omnichannel CX in the quick service restaurant space is interesting, as it created inter-operability between the online & offline stores. Yum! Brands has done some interesting innovations in this space that they share with ad:tech.
The iconic brand Marks & Spencer went all out to capture the benefits of pandemic and post-pandemic user behaviour while building on rich first party data assets and a unique user-base.
Remote working has created a dramatic shifts in consumer behaviors, needs, and beliefs that can inspire powerful insights and drive your business. Ad:tech spoke with Nick Seckold about how marketers can use these insights.
Tej speaks with ad:tech about the inherent contradiction between consumer time spent and marketing budgets, alternative identifiers, the growth of programmatic marketing and so on.
ad:tech had an in-depth conversation with Prabhvir Singh on the future of television media buying and how digital is revolutionizing this space by bringing in connected television inventory. Buying your favourite television spots is now possible at a fraction of the price!
Serial entrepreneur, TedX speaker and angel investor, Vivek Bhargava speaks about ‘Profit as a Service.’ Catch this exclusive conversation with ad:tech as he talks about maximizing ROI without cookies.
Catch Rubeena in an ad:tech exclusive as she talks about how regional marketing is not just non-english marketing. We explore the nuances of the regional market through a conversation around short videos, storytelling, ecommerce and much more!
As the market for OTT players and data led publisher services heats up, ad:tech had a candid conversation with Megha Tata on; Content consumption behavior changes, Discovery’s strategy and approach to the OTT business, Focus on regional content, Role of publishers in a cookie-less world, Role of business and leaders in the pandemic…and much more!
ad:tech caught up with him to chat about, the future of Spotify and the Audio business in India, formats, creatives, measurement of Audio ads, the Audience & their mindspace and much more.
Catch Richa Singh in an insightful discussion with ad:tech where she spoke about:- The economic downturn and its effect on the Luxury Market, Resilience, Empathy and Growth even in tough market conditions, Building on new channels based on consumer behavior, Digital initiatives in the Luxury segment, Sustainability and NDC’s views on it….. and much more!
Catch Simon Kemp as he discusses: - The value of Shoppable Content | D2C strategies | Optimization of a Marketer’s toolkit | In-housing of programmatic marketing…. and much more!
Catch Kabeer Chaudhary as he speaks with ad:tech about all things digital including: 2020 learnings | Agency business and a new outlook | Technology and eCommerce | Cookie-less and privacy first world… and lots more
ad:tech caught up him to talk about the Dentsu re-org, role of data, privacy, technology, the Digital Shift in the Industry and much more…
Known for her lucidity of thought and eloquence of speech, Babita Baruah, Managing Partner, GTB (WPP Group) talks about how the world of marketing and advertising shifted in 2021, post the dynamics of 2020, and why.
Catch this video where Shubransgu Singh talks with ad:tech about, Passion Brands, The Digital Shift at Royal Enfield, Gen Z , Gen Y and Women in the riding community, Co-creation as a means of brand development, Attribution and much more!
In an exclusive chat with ad:tech India, Rajeev talks about Data & Privacy for Consumers, Connected TV & OTT for Media Spends, Trust & Transparency for Advertisers & Consolidation of Tech Spends by Agencies and much more…
Catch Vinay Singh as he talks us through the ins and outs of business, particularly in the D2C model. We discuss, Business Planning for D2C entrepreneurs, categories that work in D2C model, social media and its role in business, the Future of Retail….. and much more!
Hear what Santosh Desai has to say about biggest consumer trends that will force us to rethink marketing and how Brands need to change their strategies to meet the evolving expectations of consumers. The role of Video, OTT and Connected TV, and where its headed in 2021 & the communication strategies for GenZ …. and much more!
Hear Rishad Tobaccowala as he talks about Significant Marketing Shifts required for thriving in 2021, The Big Data Jungle and how to Navigate it, The case for OTT Platforms and Multi-channel functionalities of Retail Direct to Consumer in the World of Experiential Marketing…. and lots more!
Catch his vision of 2021 and the massive opportunities he foresees in Data, D2C, Holistic Measurement, Addressable TV and Martech Mergers & Acquisitions.