Leadership Lens is a video interview series where we catch up with senior industry leaders and discuss the trends and challenges shaping the marketing landscape and the solutions working for them!
We caught up with Ravi Garg to discuss how brands are using WhatsApp messaging effectively, the role of AI in using WhatsApp for Business and new opportunities unfolding here.
Interested in growing your e-comm business in South East Asia?
We caught up with Achint Setia, Chief Revenue & Marketing Officer, ZALORA Group, to talk us through the nuances of this market, and how to be build an Ebita positive e-commerce business in SEA.
A refreshing new conversation with Harish Iyer, EVP - Investments & Media, Interactive Avenues, Interpublic Group (IPG) on BigSpends and BigTrends that are moving the advertising world - from IPL, WorldCup and Elections to GenAI and CTV.
We caught up with Kumar Rajagopalan, CEO, Retailers Association of India, who was speaking at ad:tech New Delhi to speak about the future of retail & ecommerce in India, the National Retailers Federation (a Comexposium group event) in Singapore and much more.
Buzzwords that have taken not just the digital world, but every industry by storm, unleashing endless possibilities and, let's be real, sometimes a few scares too. We caught up with Jaspreet Bindra, The Tech Whisperer to interpret these confusing times of AI and the Search Wars.
Catch the conversation here -
ad:tech caught up with Siddharth Shenoy, Country Manager at Appnext (Affle) to talk about market strategy for 2024 and Appnext's role in the ecosystem.
Catch the conversation here -
Identity resolution has always been a major challenge for marketers, even before the third-party cookie phase-out. By adopting a holistic approach to data management and analytics, marketers can unlock the potential of the data and drive sustainable value creation for the brand.
Catch the conversation here:
ad:tech caught up with Marius Rausch to talk about Gen AI, the growth of programmatic, IPL, content streaming and much more, to get an interesting perspective on Microsoft Ads' outlook for India.
Full conversation here -
ad:tech caught up with Kapil to understand some key advertising trends, what's happening in Retail Media and how brands are using it, some advice for new-age D2C brands and much more.
Full conversation here -
Martje is multilingual technophile and an expert in mobile strategy, marketing, and technology. We explored the evolution and future of mobile programmatic marketing, Artificial Intelligence in customer engagement and much more.
Catch the full conversation here -
Nikhil is a is a seasoned MarTech leader with over 14 years of experience in marketing and technology. We explore the evolution and future of the addressable television space in this conversation.
Catch the video here -
Viraj Sinh is an adtech veteran and has been at Affle for over 11 years, where he has played a pivotal role in driving global expansion of Affle’s MAAS Platform. We caught up with him to understand the evolution of marketing priorities and how Affle is placed to power this.
Catch the conversation here
CTV, which was until recently seen as an alternative to linear TV, has now emerged from the shadows and cemented its place as a device of choice for Indian audiences to consume content. We follow the trail of CTV viewership further into the country with an eye opening conversation with Noelia Amoedo and Nikhil Kumar from mediasmart.
Can ‘Serious Play’ be a growth driver and a workplace enabler for leadership? Find out more about a style of leadership that has proved effective time and again, in our conversation with Dr. Avinash Jhangiani, Founder & CEO, Author, Play2Transform Group
In conversation with Ramesh Menon, Retail & Media veteran, Ex CEO, Wingreens (all text only, no logos), on the startup ecosystem and the D2C race in India. Catch the do’s and don’ts of this fast paced world in this conversations.
Omnichannel CX in the quick service restaurant space is interesting, as it created inter-operability between the online & offline stores. Yum! Brands has done some interesting innovations in this space that they share with ad:tech.
The iconic brand Marks & Spencer went all out to capture the benefits of pandemic and post-pandemic user behaviour while building on rich first party data assets and a unique user-base.
Remote working has created a dramatic shifts in consumer behaviors, needs, and beliefs that can inspire powerful insights and drive your business. Ad:tech spoke with Nick Seckold about how marketers can use these insights.
Tej speaks with ad:tech about the inherent contradiction between consumer time spent and marketing budgets, alternative identifiers, the growth of programmatic marketing and so on.
ad:tech had an in-depth conversation with Prabhvir Singh on the future of television media buying and how digital is revolutionizing this space by bringing in connected television inventory. Buying your favourite television spots is now possible at a fraction of the price!
Serial entrepreneur, TedX speaker and angel investor, Vivek Bhargava speaks about ‘Profit as a Service.’ Catch this exclusive conversation with ad:tech as he talks about maximizing ROI without cookies.
Catch Rubeena in an ad:tech exclusive as she talks about how regional marketing is not just non-english marketing. We explore the nuances of the regional market through a conversation around short videos, storytelling, ecommerce and much more!
As the market for OTT players and data led publisher services heats up, ad:tech had a candid conversation with Megha Tata on; Content consumption behavior changes, Discovery’s strategy and approach to the OTT business, Focus on regional content, Role of publishers in a cookie-less world, Role of business and leaders in the pandemic…and much more!
ad:tech caught up with him to chat about, the future of Spotify and the Audio business in India, formats, creatives, measurement of Audio ads, the Audience & their mindspace and much more.
Catch Richa Singh in an insightful discussion with ad:tech where she spoke about:- The economic downturn and its effect on the Luxury Market, Resilience, Empathy and Growth even in tough market conditions, Building on new channels based on consumer behavior, Digital initiatives in the Luxury segment, Sustainability and NDC’s views on it….. and much more!
Catch Simon Kemp as he discusses: - The value of Shoppable Content | D2C strategies | Optimization of a Marketer’s toolkit | In-housing of programmatic marketing…. and much more!
Catch Kabeer Chaudhary as he speaks with ad:tech about all things digital including: 2020 learnings | Agency business and a new outlook | Technology and eCommerce | Cookie-less and privacy first world… and lots more
ad:tech caught up him to talk about the Dentsu re-org, role of data, privacy, technology, the Digital Shift in the Industry and much more…
Known for her lucidity of thought and eloquence of speech, Babita Baruah, Managing Partner, GTB (WPP Group) talks about how the world of marketing and advertising shifted in 2021, post the dynamics of 2020, and why.
Catch this video where Shubransgu Singh talks with ad:tech about, Passion Brands, The Digital Shift at Royal Enfield, Gen Z , Gen Y and Women in the riding community, Co-creation as a means of brand development, Attribution and much more!
In an exclusive chat with ad:tech India, Rajeev talks about Data & Privacy for Consumers, Connected TV & OTT for Media Spends, Trust & Transparency for Advertisers & Consolidation of Tech Spends by Agencies and much more…
Catch Vinay Singh as he talks us through the ins and outs of business, particularly in the D2C model. We discuss, Business Planning for D2C entrepreneurs, categories that work in D2C model, social media and its role in business, the Future of Retail….. and much more!
Hear what Santosh Desai has to say about biggest consumer trends that will force us to rethink marketing and how Brands need to change their strategies to meet the evolving expectations of consumers. The role of Video, OTT and Connected TV, and where its headed in 2021 & the communication strategies for GenZ …. and much more!
Hear Rishad Tobaccowala as he talks about Significant Marketing Shifts required for thriving in 2021, The Big Data Jungle and how to Navigate it, The case for OTT Platforms and Multi-channel functionalities of Retail Direct to Consumer in the World of Experiential Marketing…. and lots more!
Catch his vision of 2021 and the massive opportunities he foresees in Data, D2C, Holistic Measurement, Addressable TV and Martech Mergers & Acquisitions.
