Adam holds dual roles at CitrusAd – being the Chief Technology Officer (CTO) and Chief Operating Officer (COO), Adam’s role touches all areas of product strategy, engineering, platform operations, security, and commercial teams. Adam was the former CTO at Asia Pacific’s largest health, fitness and lifestyle holding group (Fitness and Lifestyle Group) where he spearheaded digital transformation across 6 businesses. As a visionary, in the technology, ecommerce, adTech and marTech space; Adam’s digital experience means he provides a consultative, ‘over-the-horizon’ and collaborative approach to product design, strategy and technology architecture – meaning that CitrusAd and their retailers will always be ahead of the pack.