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Profile

Karan Kumar

Brand Strategy and Marketing Fabindia

Karan heads Brand Strategy and Marketing at Fabindia. During 17 years of distinguished experience, Karan has nurtured and led several brands to category and industry leadership positions. Focusing on story-telling to drive brand conversations, several of his works have been critically appreciated and have earned industry recognition. Proven practitioner across multi-age media ecosystems, Karan likes to write and share his learnings. His pieces have often been published across platforms and a collation of these can be found on his blog “Bolder Marketing” on wordpress.com. Founding member of The Marketing Society in India, Karan has been selected twice to present his research papers at the ESOMAR APAC conferences, where on one occasion he also earned “Best Presentation” of the conference award.

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