Mike Fein is the Vice President of Marketing Strategy at The Trade Desk.  Mike leads a team of data-driven strategist and analysts across multiple disciplines to ensure optimal impact across campaigns. Having worked closely with partners in various marketing agencies, his cross-vertical experience and global perspective lends itself to deep understandings of attribution, measurement, as well as quantitative and qualitative analytics.  He leads the global research defining The Open Internet. The India-specific research is particularly compelling for media planning across various channels. In an alternate universe, Michael would be a white-water rafting guide.