Beauty Unicorn Good Glamm Group appoints Sukhleen Aneja as the CEO to head their FMCG and Beauty business.

Good Glamm became India’s first beauty Unicorn with a 1.1 B Valuation bringing in strategic investors like Warburg Pincus and Prosus (Naspers). In order to step change its growth ambition on building Digital first House of Brands they have recently appointed Sukhleen Aneja as the CEO to head the beauty and FMCG Brands.

In her new role, Sukhleen will be responsible for creating a strategic road map for leading digital first brands, integrating and scaling the recent acquisitions and leveraging the Unique digital ecosystem including content, creator and community for building strong FMCG/Beauty brands.

Sukhleen brings with her nearly two decades of FMCG and beauty experience and in her most recent role was responsible for leading the marketing operations for Reckitt’s Hygiene portfolio across South Asia.

Sukhleen has been a force behind various award-winning campaigns for Reckitt while focused on delivering strong business results. Noteworthy amongst these are Cannes and Effies for Durex & Harpic aside from pioneering the Purpose Program for Harpic with Mission Paani Sukhleen has successfully managed diverse multi-cultural teams in both Marketing ops and Global innovations in Reckitt Benckiser, Hindustan Lever and L’Oréal Paris leading brands like Lakme, Loreal and Dettol. Sukhleen has been a strong people leader instrumental in leading and mentoring diverse multi-cultural talent.

Sukhleen has been recognized with the ‘ET 40 Under 40’, ‘Impact Top 50 most influential women in business 2019’, and APAC ‘s Top 50 Marketers in APAC and will now be at the helm of creating strong and iconic Digital First Brands.

Speaking on her joining Sukhleen said I am thrilled to join the Good Glamm group at a time where the D2C revolution in India has just begun. Beauty and personal care remain highly underleveraged online and that’s where lies the opportunity for creating strong and powerful consumer 1st brands leveraging the unique digital and content ecosystem.