Tanushree has a proven track record for identifying market opportunities, driving, and accelerating business growth for clients, especially converting non digital brands to embrace digital. She has been instrumental in driving digital transformation for many brands and drive performance & measurability for them across verticals like travel, tech, auto, FMCG, BFSI, telco etc. using practices like Search, Social, Programmatic with equal flair. She firmly believes that specialisation, powered by automation and processes is required to build a culture of test and learn and drive innovation in the digital space.

In her current role Tanushree heads the ‘Biddable’ practice for GroupM Services, the centre of excellence and activation hub of GroupM. As the Head Biddable, she is instrumental in driving the processes, ensuring smooth operations, spearheading automation, and driving product excellence through global practices.

Prior to this she was the Chief Digital Officer (CDO) at Zenith, and she considers herself fortunate to have worked with the best agencies in India like Performics, Resutrix, MEC and Webchutney where she was given an opportunity to learn and flourish. She is a mentor to many digital exponents and believes in nurturing talent to build a better digital ecosystem.

Her strategic and yet pragmatic approach is fuelled by things like painting which give her patience and eye for detail and being a sports person which gives her focus and helps her understand the value of a team. She drives thought leadership in the market, has a representation across industry forums and has been visiting faculty across premium institutes like MICA, India Today, SOIL, FIIB etc.