Varadha is the head of monetization and partnerships at Big Basket, India’s largest online e-grocer. He has 20 years of experience across Adtech, e-com and finance and is passionate about the intersection of human psychology and progressive technology and believes advertising is on the cusp of being transformed into personalized, contextual nudges. In his spare time, he runs endless loops in his mind on behavioural economics and observational psychology and is an part time investor in the markets.