Mr. Vikram Sakhuja (63 years) is an engineer from IIT Delhi and MBA from IIM Calcutta. Mr. Sakhuja has been a Director of the Company since April 15, 2016.

Mr. Sakhuja joined Procter & Gamble in 1988 and held positions in Marketing Research and Media over a period of 8 years. He then joined Coca-Cola where in over 5 years he went on to manage the brand marketing portfolio. Mr. Sakhuja spent a year with the Star TV Network (Newscorp) setting up their marketing department as the Executive VP Marketing for India. From 2002 onwards he was with GroupM. He began his association as the Managing Director of MindShare Fulcrum, went on to become the Managing Director of MindShare South Asia and then he was the CEO of GroupM South Asia for 7 years. Thereafter, he took up global role of world-wide CEO for Maxus for two years, following which he was GroupM’s Global Strategic Development Officer, with a remit of driving data and technology deeper into the Media practice. Since 2015, he has partnered with Mr. Sam Balsara and is the Group CEO of Madison Media and OOH. Mr. Sakhuja has served on several industry body boards/ committees including ASCI, ABC, RSCI, BARC, FICCI, ASSOCHAM, AAAI committees with ISA, INS and IBDF. He is the current Chairman of IRS and BARC Technical Committee, MRUCI Board member, ABC board member, Co-chair of IBDF-AAAI subcommittee on payments and Ad Club past President and Board member. “He has consistently been voted one of the top most influential persons in Indian Media by the Economic Times, and in 2024 was the recipient of AAAI’s Lifetime Achievement Award”.