Conference and Expo5-6 March, 2025
Awards6 March, 2025
9:15 AM - 9:30 AM
Welcome!
9: 30 AM - 9:45 AM
Welcome Remarks
9:45 AM - 10:20 AM
Keynote
[Macro-economics] INDIA - In the Intelligence Era!
How India is growing with AI advancements – bringing together perspectives from Govt, private sector and what it means for marketing.
- How are we building Tech for India specially beyond Tier 1/rural
- Upskilling on AI (what is the incentive for companies to do this? If computer literacy was our advantage in the last decade, what is it now?
- India stack and other govt initiatives to give India a global edge.
- Legal & ethics
How India is growing with AI advancements – bringing together perspectives from Govt, private sector and what it means for marketing.
- How are we building Tech for India specially beyond Tier 1/rural
- Upskilling on AI (what is the incentive for companies to do this? If computer literacy was our advantage in the last decade, what is it now?
- India stack and other govt initiatives to give India a global edge.
- Legal & ethics
10:25 AM - 11:15 AM
Spotlights
11:15 AM - 11:45 AM
Networking Break / Visit to Expo Hall
11:50 AM - 12:20 PM
Keynote
[Artificial Intelligence] AI Intervention Lines
The AI maturity ladder and how brands are climbing this?
- What can a combination of LLMs combined with your existing martech like CRMs, SSOT, GenAI do for marketing? Where are the efficiency gains?
- How are or should brands be approaching this revolutionary potential of LLMs and Gen AI to finally automate their workflows and customer interactions.
- What are the implications here that can be considered before we go full thrust on this rocketship?
- How can marketers responsibly experiment with AI while mitigating issues around copyright, bias, loss of control and more?
The AI maturity ladder and how brands are climbing this?
- What can a combination of LLMs combined with your existing martech like CRMs, SSOT, GenAI do for marketing? Where are the efficiency gains?
- How are or should brands be approaching this revolutionary potential of LLMs and Gen AI to finally automate their workflows and customer interactions.
- What are the implications here that can be considered before we go full thrust on this rocketship?
- How can marketers responsibly experiment with AI while mitigating issues around copyright, bias, loss of control and more?
12:20 PM - 12:40 PM
Spotlights
12:40 PM - 1:40 PM
Networking Lunch
1:45 PM - 2:15 PM
Keynote
[Omnichannel] From Evolutionary to Revolutionary – An Omnichannel Perspective
A ‘coming of age’ conversation for customer journeys in a world with multiplicity of media and marketing channels and a CMO’s priorities.
CX and user journeys have evolved as consumers now interact with brands over a multiplicity of touchpoints from physical stores, ecommerce, quick commerce and much more… Read More
A ‘coming of age’ conversation for customer journeys in a world with multiplicity of media and marketing channels and a CMO’s priorities.
CX and user journeys have evolved as consumers now interact with brands over a multiplicity of touchpoints from physical stores, ecommerce, quick commerce and much more… Read More
2:15 PM - 2:25 PM
Report launch
CMO Priorities for 2025 - Unveiling the ad:tech & Tyroo “Drivers of Growth” 2025 Report
This report will lay the groundwork for 2025, highlighting top priorities and challenges of CMOs & Heads of Marketing from India’s top brands. The report will analyse media spends based on efficiencies, highlight emerging technologies/channels and usage and why it holds importance for India’s top leaders of the marketing community.
This report will lay the groundwork for 2025, highlighting top priorities and challenges of CMOs & Heads of Marketing from India’s top brands. The report will analyse media spends based on efficiencies, highlight emerging technologies/channels and usage and why it holds importance for India’s top leaders of the marketing community.
2:30 PM- 3:00 PM
Keynote
[Artificial Intelligence] Building Trust in a BOT world
With machine-generated content now cluttering the most visible online touchpoints, audiences are likely to be increasingly turned off by content and conversations that are indistinguishable between human and AI – “Shielded by a monitor, you could be anyone.” While automation and AI can work wonders in terms of productivity & growth … Read More
With machine-generated content now cluttering the most visible online touchpoints, audiences are likely to be increasingly turned off by content and conversations that are indistinguishable between human and AI – “Shielded by a monitor, you could be anyone.” While automation and AI can work wonders in terms of productivity & growth … Read More
Focus Forward - the 2025 ROI strategy
Venue: The Mainstage, Keynote Hall
While knowing your consumer is a good to have, ultimately businesses thrive on revenues and ROI, which need to be accurately measured and attributed. Marketers are focussed on elevating productivity by automating, measuring, and optimizing touch points throughout the consumer journey and marketing funnel, and brining in the right parameters to visualize and act on this is becoming exceeding important in a modern organization.
2:30 PM- 3:00 PM
[Retail Media] Navigating Dynamics Across Channels, Products, and Services
The session can explore how and where Brands see growth coming from in the next 5 years and how they are aligning their marketing strategies for this. From QC, and new product launches, to diverse market strategies,
- How should brands anticipate and adapt to the evolution on consumer behavior and how people “buy”
Read More
3:05 PM - 3:35 PM
[New Markets/Opportunities] Nuances of Culture & Tech – Building for the new growth markets, Tier 2 & tier 3
- How should companies be thinking of building tech that speaks to the cultural and demographic nuances of these markets
- Is this unorganized sector the new growth hub?…. contd..
- What does the new media plan for these markets look like?
- What is the role of AI and Gen AI in building brands beyond Tier 1
3:40 PM - 4:10 PM
"[Privacy & cookies/FPD] Indestructible Data and Targeting Strategies for 2025
In light of Google’s decision to not depreciate Chrome’s cookies anymore, does your martech strategy change?
- How should brands incorporate a data centric culture into their organizations.
- How can data centricity create new business opportunities
- Is precision targeting still a focus, and how difficult is it to do with FPD?
Read More
04:15 PM - 4:45 PM
[Measurement] Video Fundamentals
From Free Ad-supported videos (FAST) to AVOD, SVOD, 30, 10, to 3 secs, the video space is far from simple. The call for consistent measurement is at a fever pitch, as is the industry is moving towards building consistency here. Meanwhile, each channel & format has its own challenges around metrics, attribution, ad fraud and viewability, with CTV being the latest and most promised channel for affluent audiences.
…Read More
Selling from Center-stage: The future of D2C, eCommerce and Retail
Venue: Big Ideas Stage, Expo Hall
This track focuses on the emergence of new-age retail & ecommerce strategies, going direct to consumer and how technology is empowering companies to transform the customer journey, optimizing at every touchpoint and overall keeping the customer truly at the center of their business.
2:30 PM- 3:00 PM
[SME & Retail Media] Leveling the playground – eCommerce and Ad Tech
eCommerce has democratized the seller business and built opportunities that were unheard of till a few years ago.
- How are SMEs and MSME’s looking at ad technology to drive business for them?
- What is the role of retail media in building D2C brands,
- Is retail media a long term strategy?
3:05 PM - 3:35 PM
Session TBA
3:40 PM - 4:10 PM
Session TBA
04:15 PM - 4:45 PM
[Gen AI] Foundational to Transformative – GenAI’s functions in retail
- Product development
- Media planning
- Measurement
- LLMs + GPT + SSOT – is this the holy grail?
Partner Events
(by Invite Only)
2:00 PM - 4:00 PM
Strategic session by Google
Venue: Level 4
2:00 PM - 4:00 PM
Strategic session by Truecaller
Venue: Level 4
3:00 PM - 4:00 PM
Strategic session by Magnite
Venue: Level 4
5:00 PM Onwards
Happy hours
