Marketing in the AI Era: Why India’s Next Growth Phase Requires a New Operating System

India’s marketing industry is one of the world’s fastest-growing – projected to reach ₹2 lakh crore in 2026, with digital investment growing at 20% annually. But three pressures are building beneath that growth: rising customer acquisition costs, message fatigue in increasingly crowded channels, and escalating demands to prove marketing ROI to boards and leadership.

And a bigger shift is coming: AI is fundamentally changing how buyers research, evaluate, and decide. Buyers now complete 70% of their journey invisibly, researching with ChatGPT and Claude before ever contacting vendors. AI search engines reduced website traffic by 60%. Marketing attribution models built for visible buyer journeys broke completely.

India has a window to adapt before these trends fully arrive. This workshop introduces Loop Marketing – a new strategic marketing operating system addressing today’s challenges while preparing for tomorrow’s AI-first buyer behaviour.

You’ll learn:

• How AI is reshaping B2B buyer behaviour, the early signals and how to prepare
• A new framework built for marketing in the AI era in action- real results showing 3X faster AI conversion and 82% email improvement.
• The implementation approach: where to start and your 30-day roadmap.

This workshop is for marketing leaders managing strategy, teams and marketing investment.