India’s next wave of commerce won’t be driven by more choice, but by better decisions.

As AI agents reshape how consumers discover, evaluate, and buy, brands must evolve from driving traffic to delivering confidence. In this keynote, Nick Seckold (Microsoft Advertising APAC) explores how Agentic AI is changing the economics of attention in India, collapsing journeys, shifting influence, and redefining how trust and conversion are built.

Anchored in India’s commerce culture and the rise of conversational AI, Nick outlines what this shift means for modern CMOs: how brands show up inside AI‑led decisions, how confidence becomes the new currency, and why designing for presence is now a leadership imperative.