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Profile

Roy Cohen

Co-Founder & CEO Aniview

Roy Cohen spearheads Aniview, a global leader in independent video ad-tech and monetization, as its Chief Executive Officer and Co-Founder. Having previously served as the company’s CTO for over a decade, Roy drives the strategy, vision, and technical innovation of a platform that powers video, display, and CTV monetization for hundreds of publishers worldwide.

A seasoned technical architect and industry disruptor, Roy personally built Aniview’s core technology stack from the ground up, transforming a bootstrapped idea into a high-performance ecosystem that now serves over billions of monthly impressions across 150 countries. He actively contributes to the global ad-tech landscape as:

  • Thought Leader on real-time AdServer architecture and supply-path transparency.
  • Innovator in Server-Side Ad Insertion (SSAI) and AI-driven decisioning layers.
  • Mentor to R&D teams, fostering a “build-first” engineering culture.
  • Featured Speaker and contributor for industry platforms like ExchangeWire and LUMA Partners.

Under his leadership, Aniview has developed a patented end-to-end solution including a proprietary video player, high-performance ad server, and global marketplace focused on helping publishers build future-proof, durable ad-tech stacks. Roy’s career is defined by his commitment to bridging the gap between deep engineering expertise and strategic product-market vision, ensuring operational efficiency and transparency for the open web.