AI is rapidly reshaping how Indian consumers discover, evaluate, and engage with brands -compressing the funnel and shifting success from being ranked to being remembered, selected, and converted. As generative and agentic AI become core infrastructure across discovery, content, media, and transactions, brands and agencies must rethink how they build brand presence, drive meaningful visibility, and deliver measurable performance across AI-augmented journeys. This workshop unpacks how AI is redefining both branding and performance marketing, cutting through the hype to share practical frameworks grounded in India’s fast-evolving adtech ecosystem – where AI adoption is accelerating and ROI is increasingly tied to smarter activation, not just more spend.

Key Takeaways

• Navigate AI-driven discovery with confidence across brand, consideration, and decision-making touchpoints.
• Win visibility with AI-ready content and full-funnel media, compounding brand impact and conversions.
• Measure what matters beyond clicks, tracking visibility, engagement, selection, and real business impact.