Search is evolving. It is no longer just a box for queries, but a dynamic partner that understands the complexity of human intent. Search remains the foundational layer where curiosity meets action – anchoring a future of intuitive discovery where AI-powered assistance helps users navigate their needs with more certainty than ever before, turning every interaction into an opportunity for growth.

The Three Shifts for 2026

• From Queries to Conversations: As users embrace more natural, multimodal ways of searching—from images to complex dialogue—the query has become deeper. We help you optimize for this new depth, ensuring your brand remains the most trusted answer in an increasingly conversational landscape.
• Capturing Untapped Intent: For the first time, AI is bridging the gap between a spark of interest and a final action. By analyzing a multitude of new intent signals, we help your brand show up in the moments that matter most, turning the user’s interest into business value for you.
• Valuing the Full Journey: Success in 2026 means moving beyond the final click. By recognizing the impact of a visual search or a video view, we help brands own the entire consumer path. This shift is expanding query complexity, allowing advertisers to be the best answer exactly when curiosity strikes.

The Bottom Line: Growth in the AI-first era belongs to those who understand the new language of intent. We are no longer just helping people find information; we are helping you understand demand and turn human curiosity into a sustainable growth engine. By leveraging AI-powered formats like AI Max for Search, we help brands move users seamlessly from discovery to decision. This workshop will show you how to harness these shifts to turn the evolution of Search into your brand’s most powerful growth lever.