FUEL is founded by Alokedeep, who has 2 decades of entrepreneurial experience in tech driven business, product management, growth marketing and partnerships. In leadership roles spanning, that of Country Head- Digital Banking, Business Head E-Commerce and more, he has built market strategy and orchestrated its execution for large global brands/organizations including HSBC, Titan, Tanishq, Tata Group, ING and ICICI Bank.

Alokedeep is a distinguished speaker, expert featured at global industry forums. He has been a founding member of Confederation of Indian Industry(CII) National Committee on E-Commerce, and been on advisory board of ad: tech India. He has been recognized through awards including, IDC Singapore CIO Enterprise Innovation Award and featured in CMO Asia list of 50 Most Influential E-Commerce Professionals.