With over 17 years of experience in digital marketing and ecommerce, I lead the D2C business unit at Axis Max Life, one of India’s leading life insurance companies.

I manage the annual paid revenue, marketing budget, roadmap, and team for the D2C web, app, seo, and customer engagement channels, as well as the tele-sales team. I leverage my expertise in digital technology, online marketing, analytics, and customer retention to drive growth, efficiency, and innovation in the D2C insurance space.