Ashish comes with 20+ years of corporate experience across consumer (FMCG/FMCD), telecom, Insurance and new media domains. Ashish has been practicing brand marketing, digital transformation, technology and data analytics. He is currently with Home Credit India as Chief Marketing Officer, responsible for the Go-To-Market strategy, customer experience and the digital-led omni-channel brand building. His previous role was as Chief Marketing & Digital officer with the Indian arm of Italian Insurance giant Generali, where he was leading the brand, engagement, PR and digital for the company. Earlier, he was leading digital transformation strategy for HMC, A Hero Motors Company where he led the digital for the group across the globe. Before HMC, while working at Jubilant, he proactively planned and implemented best-use practices in marketing communications across mediums – trade, digital, mobile, ATL and BTL. He is equipped with a post-graduate degree in Business Management from LBSIM, New Delhi combined with a digital and social media specialization from IIM, Bangalore.