ONDC – Marichi Mathur is the Category Leader for FnB at Open Network for Digital Commerce (ONDC). He is responsible for expanding the network in terms of participants and the growth strategies for the category. He is a multi-disciplinary business professional with over 23 years of B2B2C & B2C experiences, across India, Middle East and Africa, working with and leading teams in multi-cultural cross-functional business environments. He comes with rich experience, having previously worked in FMCG, Telecom, Ecommerce, Health tech & food tech companies.