Ajit Varghese has joined Madison as Partner and Group CEO, bringing over two decades of experience in building scale and driving transformation across global media, digital, and broadcasting networks.

Most recently, as Head of Revenue – Entertainment & International at JioStar (Reliance Disney JV), Ajit shaped the venture’s $2 billion monetisation strategy across TV, digital, and international markets. He strengthened advertiser confidence in a new ecosystem, unified the commercial narrative under the RACE initiative, and launched innovations such as Connected TV measurement, the JioStarverse influencer platform, and premium sponsorship models. He also spearheaded the monetisation of two ICC World Cups, two IPL seasons, and several marquee sports properties at Disney Star.

Earlier, at WPP’s GroupM, Ajit spent over 15 years in senior leadership roles across India, Asia-Pacific, and the UK—including as Global President, Wavemaker (London) and CEO, Maxus South Asia. He built Maxus into one of India’s largest and most digitally advanced media agencies, driving content-data-solutions integration and scaling operations across markets.

At Madison, Ajit brings this global, cross-sector experience to lead its next phase of growth—anchored in AI-led transformation, platform partnerships, and performance-driven creativity—positioning Madison as a strategic growth partner for modern brands.