Arjun has spent almost 2 decades in the digital advertising ecosystem in India. Building the Indian businesses of global companies from scratch is his forte and Spotify is his third ‘start-up’ after Google and Facebook. Arjun leads the ads monetization strategy for Spotify in India. After helping put digital front and centre at Google, and mobile front and centre at Facebook, he now aims to put digital audio front and centre for advertisers in India. He is focussed on education, evangelisation, and inspiration around audio for brands and agencies in India.