Badrinath Mishra is a Vice President in the Network Expansion Function at ONDC and working as the Category Leader for Fashion and Beauty & Personal Care. He comes with over 14 years of experience in digital commerce, consumer tech, business strategy, catagory management, and collaborations across Fashion, Beauty, and FMCG sector. He has been a versatile business profile with organisations like Fabindia, Snapdeal, and Vestige prior to ONDC.