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Profile

RAMMOHAN SUNDARAM

MANAGING PARTNER & HEAD OF MEDIATECH DDB MUDRA GROUP

Ram heads the media function across all touch points for the group.

Ram is a CXO level digital leader having been an entrepreneur thrice and successfully exiting twice. His first venture NetworkPlay was sold to Bertelsmann AG’s Gruner and Jahr GMBH in what was the first multi-million-dollar ad-network exits in India. His second venture was merged with SVG Media, which is now part of Dentsu Aegis Network. His last venture VelfieApp couldn’t scale as planned and is parked.

He has held global leadership positions as CEO, MD, SVP, VP and Director at organizations like C1X Inc., Reliance JIO, Ibibo Group (Now part of MakeMyTrip.Com), Tribal DDB (Omnicom Group), Madison Communications, Jobsahead.Com (Now part Monster.Com) and Indian Express. He is a turnaround artist with a special ability to scale startups to multi-million dollar businesses. His favorite markets are US, MEA, India and APAC.

He is a prolific speaker at large format events, a voracious reader and a reluctant writer though some of the biggest names in the publishing industry carry his articles around digital marketing, world economy and management.

He has also been Founding Chairman at ad:tech, iMedia and TechCrunch in India and is credited for launching LinkedIn in India through the JVs he formed for NetworkPlay and PlatformPlay.

For some of his stellar achievements he has won several awards across the globe including at Cannes, World Brand Congress and CMO Asia.

He holds a Double Graduation in Engineering, A Double Masters in Business Administration and Digital Business and has completed a residential Executive Management Program from HBS in Strategic Marketing Management. He is currently pursuing his Doctorate in Business Administration from SP. Jain School of Global Management slated for completion by the first quarter of 2022.

Ram is married to Neetika and has a wonderful son by name Ajinkya.