In early 2016, the BBC set out to understand how consumers engage with content-marketing and what this means for brands through the use of neuroscience techniques such as facial coding and implicit response testing. A year later, we wanted to deepen our understanding to maximize the impact of content-marketing for both our consumers and our advertisers. In this second phase of our research, it is established that when it comes to designing a content-marketing campaign, there’s no such thing as a bad emotion! Brands that evoke Consumers’ emotions always win. We will share how the complexity of emotions work alongside memory structures to maximize the impact of content-marketing, providing actionable guidelines applicable at all stages throughout the content making process.
The Digital Transformation has shifted the Consumer Landscape. The approach to media and marketing needs to evolve and be redefined to cater to these complex changes. No more can we solely focus on Traditional Channels, we now need to understand the intricacies and complexities that digital brings. This session will provide an approach to understanding the consumer and how to simplify the intricacies of communicating with them effectively through digital.
The growing variety of online channels is escalating the adoption of marketing automation and MarTech is being hailed as the future of marketing, across startups to the Fortune 500 companies. As marketers grapple with the changing dynamics, understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations is becoming critical. Join this session as the connect the dots between technical possibilities and strategic opportunities that are reshaping modern marketing.
According to some reports there are over 120 million users in India who use mobile browsers that have built-in ad-blocking capabilities. This growing trend poses a major threat to both brands and publishers, but debate on the impact has mostly focused on what publishers are doing to limit ad blockers. Here are ways to combat ad-blocking and what are some of the best solutions for better ad experiences.
You have mobile apps? You have mobile websites? You have mobile users? You want to make money from your mobile traffic? Not satisfied with your current revenue? We offer you a better way
A smart CRM helps with the information you need in a way that you can use it. An ideal CRM offers you a solution to simplify your processes & gives insights into running your business. With the automation & segmentation of how we now communicate with data & information, this discussion will dive into the evolution of CRM in the Digital Advertising & Technology arena and the present challenges
Achieving true clarity when measuring the ROI of your marketing efforts still eludes many marketers. How do Marketers sift through a sea of metrics, to focus on the those that that truly matter? How do you figure out what marketing activities are working so that you can build more meaningful relationships with your customers/audiences? The discussion aims to cover- is it only Data that matters Or is decision making becoming more Intuition based?
India's mobile market has seen phenomenal growth in recent years. The segment is slated for its largest shake-up yet with Reliance Jio entering the market with its pan-India 4G license. Join us at one of the largest advertising event in India as we share with you our predictions for the future of mobile advertising and what they mean for your brand and business.
Traditional outbound marketing campaigns are far less effective at winning and retaining customers than they once were. To stay differentiated in today’s "digitally ON" world, Marketers must deliver contextual and insight- driven engagement with customers. Brands that understand this have been able to lift & scale Performance Marketing outcomes. With the emergence of Big Data and AI, Marketing is able to create seamless Brand experiences for its consumers. This session spotlights on how cool AI technologies can reign in complex data structures to create moments of WOW, every time!
This keynote will focus on the macro market trends shaping how we access consumer attention and the automated future of the media industry. Kirk McDonald, President of PubMatic, will speak to the growing reliance on technology to deliver on the efficacy and efficiency of media transactions as more and more media is delivered over digital channels, and all digital media channels shift towards programmatic execution. The industry is dealing with secular changes affecting how media is valued, and the way marketers and publishers transact business. He will speak to the different ways this paradigm is taking shape in EMEA, APAC and the US. McDonald will discuss the adoption of programmatic by brands, and the demand for stronger attribution models in support of tactics/behaviors like programmatic guaranteed buying. This conversation will also focus on how mobile, native and video advertising channels are being affected by automation, as well as a look to how access to data is a key driver to successful scale. Ultimately the presentation will return to the ongoing competition for finite consumer attention. Finding the balance of technology and human instincts to support your current and future business requirements must be your top priority.
Laptops, smartphones, and tablets, wearables, game consoles, and connected TVs have become staples in our everyday lives. As connected devices continue to empower consumers, they are opening up a huge marketing opportunities from brands. This discussion will focus on the facet of consumer shift in behaviour in using multi screens & how Brands are making the experience seamless
Combining art and science is at the center of good content marketing. While the right side of the brain will have the drive to create art, the left side of the brain is towards strategies to make you are content more successful. The focus will be on how to tell compelling stories, scale content production and accurately define the role of both in your marketing success so as to propel the shift in ways we consume content
Video is one of the fastest growing services on digital platforms, with everyone from traditional media companies to new-age media companies to telcos betting on online video consumption going mainstream. With expected exponential growth in smartphone usage and a rollout of 4G services, the OTT industry is set to take off in India. What’s the big opportunity for brands here?
About 63% of total digital display advertising is projected to be purchased using programmatic media buying platforms and that Ad Fraud is one of the top issues. Fraud was one of the biggest problems faced by publishers – moreover with programmatic gaining relevance ever increasing technology it is a battle between the good & the perils of the same. When an ad should be counted as “viewable” and what impact different levels of viewability have are highly debated topics. The idea behind the debate on this topic is to face & understand the reality of Ad Fraud & how can an end be put to it