ROYAL BALLROOM
ROYAL BALLROOM
9:15am - 9:20am
ROYAL BALLROOM
9:20am - 10:00am

In early 2016, the BBC set out to understand how consumers engage with content-marketing and what this means for brands through the use of neuroscience techniques such as facial coding and implicit response testing. A year later, we wanted to deepen our understanding to maximize the impact of content-marketing for both our consumers and our advertisers. In this second phase of our research, it is established that when it comes to designing a content-marketing campaign, there’s no such thing as a bad emotion! Brands that evoke Consumers’ emotions always win. We will share how the complexity of emotions work alongside memory structures to maximize the impact of content-marketing, providing actionable guidelines applicable at all stages throughout the content making process. 

VP Advertising, South & South East Asia
BBC ADVERTISING
Keynote Hall Sponsor
ROYAL BALLROOM
10:05am - 10:45am

The Digital Transformation has shifted the Consumer Landscape.  The approach to media and marketing needs to evolve and be redefined to cater to these complex changes.  No more can we solely focus on Traditional Channels, we now need to understand the intricacies and complexities that digital brings.  This session will provide an approach to understanding the consumer and how to simplify the intricacies of communicating with them effectively through digital.

Global Media Director
Reckitt Benckiser
Keynote Hall Sponsor
ROYAL BALLROOM
10:45am - 11:30am
ROYAL BALLROOM
10:45am - 11:00am

ROYAL BALLROOM
11:30am - 12:00pm

The growing variety of online channels is escalating the adoption of marketing automation and MarTech is being hailed as the future of marketing, across startups to the Fortune 500 companies. As marketers grapple with the changing dynamics, understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations is becoming critical. Join this session as the connect the dots between technical possibilities and strategic opportunities that are reshaping modern marketing.

Marketing Transformation & Strategy Director
Oracle Marketing Cloud
Head eCommerce
Titan
Head-Marketing
Big Basket
Chief Strategy Officer - GroupM South Asia
GroupM
Head-Media Technology Solutions - SEA,India & Korea
Google
ROYAL BALLROOM
12:05pm - 12:35pm

According to some reports there are over 120 million users in India who use mobile browsers that have built-in ad-blocking capabilities. This growing trend poses a major threat to both brands and publishers, but debate on the impact has mostly focused on what publishers are doing to limit ad blockers. Here are ways to combat ad-blocking and what are some of the best solutions for better ad experiences.

CEO
AndBeyond.Media
Commercial Director-India & Regional BD Director-APAC
Criteo
Co-Founder & Managing Director
Affle
VP & Head of Mobile Business- APAC, Middle East & Africa
c1x Inc.
Managing Director
Performics. Resultrix
ROYAL BALLROOM
12:40pm - 12:50pm

Year 2020 will be the year when digital marketing will command anywhere between 25-30% share of overall advertising. This means over a billion dollars of advertising spend being added to digital advertising. In a world which is dynamic and ever changing with technologies like artificial intelligence, augmented reality, IOT, digital payments and ecommerce disrupting business and brands what is the preparation that brands needs to do to be ahead of curve for Digital 2020

Founder & CEO
Watconsult
ROYAL BALLROOM
12:50pm - 1:00pm

You have mobile apps? You have mobile websites? You have mobile users? You want to make money from your mobile traffic? Not satisfied with your current revenue? We offer you a better way

COO
Cloudmobi
ROYAL BALLROOM
1:00pm - 1:45pm

ROYAL BALLROOM
1:45pm - 2:15pm

A smart CRM helps with the information you need in a way that you can use it. An ideal CRM offers you a solution to simplify your processes & gives insights into running your business.  With the automation & segmentation of how we now communicate with data & information, this discussion will dive into the evolution of CRM in the Digital Advertising & Technology arena and the present challenges

Head-Marketing & Digital Acquisitions
CitiBank
Chief Marketing Officer
KOOVS
Managing Director
Jet Privilege
Head of Marketing, Indian Subcontinent
SAP
ROYAL BALLROOM
2:20pm - 3:00pm

Achieving true clarity when measuring the ROI of your marketing efforts still eludes many marketers. How do Marketers sift through a sea of metrics, to focus on the those that that truly matter? How do you figure out what marketing activities are working so that you can build more meaningful relationships with your customers/audiences? The discussion aims to cover- is it only Data that matters Or is decision making becoming more Intuition  based?

Chairman & Chief Creative Officer
BBDO India
TRACK SPONSOR
ROYAL BALLROOM
3:05pm - 3:15pm

India's mobile market has seen phenomenal growth in recent years. The segment is slated for its largest shake-up yet with Reliance Jio entering the market with its pan-India 4G license. Join us at one of the largest advertising event in India as we share with you our predictions for the future of mobile advertising and what they mean for your brand and business.

GENERAL MANAGER, INTL. AD SALES
Cheetah Mobile
ROYAL BALLROOM
3:15pm - 3:30pm

Rohit Sharma founder & CEO, POKKT in a Fireside chat with Avinash Kumar, head of Marketing, PATANJALI on:

Patanjali is India’s fastest growing FMCG company. In the last 18 months it has seen phenomenal growth. Rohit and Avinash discuss a wide range of topics including Marketing innovations being done at Patanjali, Adaption of digital tools by Marketers, how brands are embracing mobile in their overall marketing plans and how do they look at Gaming as a genre. Is Niche becoming Mainstream in digital?

Founder & CEO
POKKT
CGM Media & Head Marketing
Patanjali Ayurved
ROYAL BALLROOM
3:30pm - 3:45pm

ROYAL BALLROOM
3:45pm - 4:25pm

Traditional outbound marketing campaigns are far less effective at winning and retaining customers than they once were. To stay differentiated in today’s "digitally ON" world, Marketers must deliver contextual and insight- driven engagement with customers. Brands that understand this have been able to lift & scale Performance Marketing outcomes. With the emergence of Big Data and AI, Marketing is able to create seamless Brand experiences for its consumers. This session spotlights on how cool AI technologies can reign in complex data structures to create moments of WOW, every time!  

IBM Global Head-Performance & Programmatic Marketing
IBM
ROYAL BALLROOM
4:30pm - 6:00pm
PUB CRAWL CO-SPONSORS
ROYAL BALLROOM
4:30pm - 5:10pm

This keynote will focus on the macro market trends shaping how we access consumer attention and the automated future of the media industry. Kirk McDonald, President of PubMatic, will speak to the growing reliance on technology to deliver on the efficacy and efficiency of media transactions as more and more media is delivered over digital channels, and all digital media channels shift towards programmatic execution.  The industry is dealing with secular changes affecting how media is valued, and the way marketers and publishers transact business.  He will speak to the different ways this paradigm is taking shape in EMEA, APAC and the US.  McDonald will discuss the adoption of programmatic by brands, and the demand for stronger attribution models in support of tactics/behaviors like programmatic guaranteed buying.  This conversation will also focus on how mobile, native and video advertising channels are being affected by automation, as well as a look to how access to data is a key driver to successful scale. Ultimately the presentation will return to the ongoing competition for finite consumer attention.  Finding the balance of technology and human instincts to support your current and future business requirements must be your top priority.

President
PubMatic
ROYAL BALLROOM
5:10pm - 6:30pm
ROYAL BALLROOM
6:30pm - 9:00pm

MAPLE BALLROOM
MAPLE BALLROOM
10:45am - 11:00am

MAPLE BALLROOM
10:45am - 11:30am
MAPLE BALLROOM
11:30am - 12:00pm

Laptops, smartphones, and tablets, wearables, game consoles, and connected TVs have become staples in our everyday lives. As connected devices continue to empower consumers, they are opening up a huge marketing opportunities from brands. This discussion will focus on the facet of consumer shift in behaviour in using multi screens & how Brands are making the experience seamless

Global Head of Performance Marketing
Trivago
Head Marketing
Gionee India
General Manager
Tune
Director – Head Group Marketing & Brand
Religare
Director Marketing & Communications, India South Asia
IBM India
MAPLE BALLROOM
12:05pm - 12:35pm

Combining art and science is at the center of good content marketing. While the right side of the brain will have the drive to create art, the left side of the brain is towards strategies to make you are content more successful. The focus will be on how to tell compelling stories, scale content production and accurately define the role of both in your marketing success so as to propel the shift in ways we consume content

GM – STRATEGIC PROJECTS
GSK
Director - Global Media & Content COE
Pepsico India
Director Marketing
Harley-Davidson India
Executive Director
TE-A-ME Teas
MAPLE BALLROOM
1:00pm - 1:45pm

MAPLE BALLROOM
1:45pm - 2:15pm

Video is one of the fastest growing services on digital platforms, with everyone from traditional media companies to new-age media companies to telcos betting on online video consumption going mainstream. With expected exponential growth in smartphone usage and a rollout of 4G services, the OTT industry is set to take off in India. What’s the big opportunity for brands here?

Chief Business Officer
Craftsvilla.com
Regional Head of Media, Digital & Comm
Reckitt Benckiser, South Asia
COO
Viacom18 Digital Ventures
CEO
Hungama.com
Area Director, India & Middle East
Meltwater
TRACK SPONSOR
MAPLE BALLROOM
2:20pm - 2:50pm

About 63% of total digital display advertising is projected to be purchased using programmatic media buying platforms and that Ad Fraud is one of the top issues. Fraud was one of the biggest problems faced by publishers – moreover with programmatic gaining relevance ever increasing technology it is a battle between the good & the perils of the same. When an ad should be counted as “viewable” and what impact different levels of viewability have are highly debated topics. The idea behind the debate on this topic is to face & understand the reality of Ad Fraud & how can an end be put to it

Senior Vice President, Asia Pacific
comScore, Inc.
Country Manager-India
Appsflyer
DoubleClick Platform
DoubleClick by Google
Head of Growth
Cleartrip
MD, Asia Pacific
M&C Saatchi Mobile
TRACK SPONSOR
MAPLE BALLROOM
3:30pm - 3:45pm

MAPLE BALLROOM
4:30pm - 6:00pm
PUB CRAWL CO-SPONSORS
MAPLE BALLROOM
5:10pm - 6:30pm
MAPLE BALLROOM
6:30pm - 9:00pm