Conference and Expo5-6 March, 2025Awards6 March, 2025
9:15 AM - 9:30 AM 
9: 30 AM - 9:45 AM 9:45 AM - 10:20 AM Internet veterans reveal India’s 2025 growth potential. Learn strategies to position your brand for success.
10:25 AM - 10:45 AM 
Video marketing has become the backbone of modern-age brand building. This keynote will explore key trends in the video advertising landscape and how free ad-supported video streaming is bringing together premium content, extensive reach, and new-age ad-tech. to elevate advertising experiences.
10:45 AM - 10:55 AM 11:15 AM - 11:45 AM 
11:50 AM - 12:20 PM 
AI is transforming marketing at an unprecedented pace—reshaping customer engagement, content creation, and campaign optimization. But how should marketers approach AI adoption? Should they sprint ahead, embracing LLMs for personalization and automation, or take a measured approach, integrating AI step by step?
In this keynote, we’ll explore the real impact of AI in marketing today and its future potential. Discover what’s possible, the key predictions shaping AI-driven marketing, and how to make the right strategic decisions for your brand. Whether you’re looking to experiment or fully integrate AI into your marketing playbook, this session will help you chart the best course forward.
12:20 PM - 12:30 PM 12:30 PM - 12:40 PM As programmatic advertising evolves, the push for greater transparency, efficiency, and smarter decision-making is reshaping the ecosystem. Buyers are demanding leaner supply paths, while publishers and technology partners are adapting to marketplace innovation.
Join Sudipto Das, VP, Advertiser Solutions, APAC, PubMatic, and Karthik Shankar, Head – Digital Investments, GroupM, in an engaging fireside chat at ad:tech New Delhi. This session will explore:… Read More
12:40 PM - 12:50 PM The discussion will explore the importance of transparency in digital advertising measurement and why advertisers must go beyond impressions and clicks to ensure brand safety, fraud prevention, and true campaign effectiveness. It will address common misconceptions, regional challenges, and the need for independent monitoring. The discussion will highlight industry-wide concerns, emphasizing why relying solely on platforms and manual interventions is not enough for ensuring advertising integrity.
12:50 PM - 1:40 PM 
1:45 PM - 2:15 PM A ‘coming of age’ conversation for customer journeys in a world with multiplicity of media and marketing channels and a CMO’s priorities.
CX and user journeys have evolved as consumers now interact with brands over a multiplicity of touchpoints from physical stores, ecommerce, quick commerce and much more… Read More
2:15 PM - 2:35 PM This report will lay the groundwork for 2025, highlighting top priorities and challenges of CMOs & Heads of Marketing from India’s top brands. The report will analyse media spends based on efficiencies, highlight emerging technologies/channels and usage and why it holds importance for India’s top leaders of the marketing community.
2:40 PM- 3:10 PM With machine-generated content now cluttering the most visible online touchpoints, audiences are likely to be increasingly turned off by content and conversations that are indistinguishable between human and AI – “Shielded by a monitor, you could be anyone.” While automation and AI can work wonders in terms of productivity & growth … Read More
While knowing your consumer is a good to have, ultimately businesses thrive on revenues and ROI, which need to be accurately measured and attributed. Marketers are focussed on elevating productivity by automating, measuring, and optimizing touch points throughout the consumer journey and marketing funnel, and brining in the right parameters to visualize and act on this is becoming exceeding important in a modern organization.
Opportunity to decode how data advances CX maturity and overall business growth and contributes actively to yield higher returns. Spotlighting the need to focus on CX capabilities , building first party data at scale, hyper-personalization and future trends that are shaping the future of data driven marketing in an AI driven environment… Read More
The session can explore how and where Brands see growth coming from in the next 5 years and how they are aligning their marketing strategies for this. From QC, and new product launches, to diverse market strategies,
From Free Ad-supported videos (FAST) to AVOD, SVOD, 30, 10, to 3 secs, the video space is far from simple. The call for consistent measurement is at a fever pitch, as is the industry is moving towards building consistency here. Meanwhile, each channel & format has its own challenges around metrics, attribution, ad fraud and viewability, with CTV being the latest and most promised channel for affluent audiences…. Read More
This track focuses on the emergence of new-age retail & ecommerce strategies, going direct to consumer and how technology is empowering companies to transform the customer journey, optimizing at every touchpoint and overall keeping the customer truly at the center of their business.
Retail media was a welcome break for marketers stuck in the duopoly, offering a balance between branding and performance. It’s now up to marketers to push for and help create continuity across a wildly fragmented ecosystem of retailers & ecommerce platforms – because the richness of audience insights combined with retailer data is well worth it. This panel will discuss:
How is the realm of artificial intelligence bringing big changes to the retail world. From data management to creating innovative customer experiences, this session will explore the possibilities that AI and Gen AI bring to retail.
How startups are using tech for, and what is the kind of martech stack that they are building which is effective for marketing as well as costs.
With streaming TV firmly established as a mainstream entertainment choice, technology plays a critical role in enabling publishers to deliver seamless audience experiences, and premium advertising environments for brands.
Transforming tomorrow with cutting edge AI/ML solutions for Today’s business challenges involving pricing rule optimisation, personalisation and yield improvement and much more.
Discover how our unique positioning within the communication space enables brands to connect with high-intent audiences at scale.
Learn directly from Truecaller ads experts how data-driven strategies and innovative ad solutions can help you achieve measurable Reach, Relevance, and Results.
Discover the new product offerings and custom solutions from Google to optimize your Ads Strategy – “Right Ad, Right Time, Right User”.
Discover how curation is transforming the advertising landscape in this workshop with Magnite. Explore the growing influence of data, particularly commerce media, in driving value creation across the digital media ecosystem.
5:00 PM Onwards 
6:00 PM Onwards 
