With the wide selection of and fast-growing preference for streaming content, Connected TV has emerged as a crucial media touchpoint for marketers and agency professionals. For the first time ever, brands have the ability to leverage the immersive, large-screen, multi-user experience of living room television with the high measurability of digital media. Want to have a comprehensive view of the of the Connected TV landscape, profile and consumption behaviors of CTV audiences and basics of CTV advertising? This playbook crafted by the IPG group and Amazon Ads will help you decode this exciting new media opportunity with recommendations on how to harness the full power of Connected TV.